Color is today a tool of visual communication. It helps us describe what an object or even a concept looks like. Today the development of the use of color is very advanced and we have even studied its effects on the physical and psychological world of people, it also has an important place in the world of Marketing, we live in a world conscious of the color. After recognizing different works of art, one can see that color has evolved in different ways depending on the historical and cultural context. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayThrough this essay, color will be analyzed in different chapters; colors in today's world and what they evoke, color in different cultures, and finally color in traditional Islamic architecture and color in traditional Catholic Renaissance architecture. Color is one of the first things we use to describe and object, we are still not fully aware of what it is. In people's minds, color is a property of material or light. Throughout our history we have tried to describe this phenomenon with psychological, physical and artistic answers to the question of the meaning of colors, but color has been defined by scientists as the result of a series of events which lead the brain to recognition and interpretation. light signals. These signals are perceived by different characteristics which interfere in the interpretation of colors; hue, saturation and brightness. In the eye, the process of color perception begins when light reaches the eye and enters through the aqueous humor, then through the pupil, lens, and vitreous humor until it is absorbed by the retina, which is full of divided brain cells. in two types, rods that perceive light and darkness, which function as receptors and send information to the brain. The color phenomenon has been studied for years by scientists, artists, musicians and even writers, seeking a better understanding and classification of each. two. Goethe created color circles with 6 colors to explain complementary physiological colors, he even created a color book and created some poetic compositions based on it. Chevreul wrote a book that talked about the harmony and contrasts of colors, where he developed the idea of ​​simultaneous contrasts. Munsell, as a teacher at an art school, found a method of teaching color, with the correct perceptions of hue, value and chroma. Today, color has acquired a complex definition and understanding, day by day there are more theories and the impact that new developments in the development of science, technology and art has granted greater attention to color. Even in commerce, it has become very specific to use the right colors to communicate certain messages and sell. In conclusion; Colors and color matches are very important today for specific uses. Color today has been studied in human behavior and also in animal behavior, some colors improve our blood pressure and have effects on our body, but in this part the psychological is also important. . We begin a relationship with colors from a very young age. Rose H. Alschuler and Berta studied and analyzedchildren's drawings according to which blue represents self-control of emotions, red represents expression, and yellow represents dependence. But what is the influence of color on behavior in different branches such as marketing, psychology, sociology? It is true that colors can be interpreted and that is why a part of psychology is dedicated exclusively to study of color, analyzing how we perceive and how we behave in different colors, observing the variation in interpretations that lie behind each culture and society. The same psychology of color has given way to new applications of color in everyday use, from marketing to art therapy, where the person associates emotions with different colors. There is evidence that under warm colors like red, orange and yellow, positive reactions can be linked to warmth and negative reactions to hostility or anger. Unlike cool colors like green and blue which usually cause feelings of calm or sadness. The sociology of color focuses on the study of colors in society and how they influence the perception of one person in relation to another. Marketing is the set of techniques and studies aimed at improving the sale of a product or service. Within the techniques, you can find the use of color, through the 5 senses. Color, whose sales technique is applied in emails, brochures, cards and even point of sale, can represent the personality of the brand or can influence the person to feel one way or another. other, to change mood and all this depending on the context, culture and previous experiences. Color is proven to directly affect customer experience; A study by The Seoul International Color Expo found that 92% of people consider color the most important color when purchasing a product, while 5% consider touch and 1% consider smell. Another study conducted by XEROX concluded that 92% of people believe that the presence of a color determines which image to impress, and 90% believe that color can attract new customers. In the world of marketing, the most used and studied colors are white, black, red, blue, green, pink, orange and yellow. The emotions and sensations they transmit are as follows: White: Formally, white is not a color but the presence of all frequencies of light. This “color” makes us feel cleanliness, purity, serenity, softness and simplicity, which is why it is used in medicine, fashion, nature. Black: just as white is the absence of color, it is used today to convey power and sophistication. , prestige and also death from a mysterious point of view. Red: is linked to passion and strength, as well as aggressiveness and tension. Blue: Color of intelligence, tranquility, confidence and efficiency, as well as symbol of the sea. Green: represents ecology and transmits hope, well-being and peace. Rose: It symbolizes femininity and delicacy. Orange: It transmits optimism through enthusiasm and action. Yellow: It symbolizes happiness and abundance as well as envy and betrayal. As mentioned above, color is applied in different ways depending on the cultural contexts of each place, it is not the same to talk about red in Japan or red in an African country. For this, a brief comparison of color is made in some of the major cultures of the world. American/Western culture: American/Western culture is the most influential cultureto the world, so as we live under this culture, we are very familiar with the meaning of these colors and how we relate to them. In general, red usually represents in American culture anger, courage, danger, desire, energy, eroticism, excitement, warmth, love, passion and radicalism, so all these concepts are concepts that have a lot of energy, red is linked to things that are very strong. Orange then means "friendly", yellow is more interested in strong emotions but is more linked to happiness, even money, in this culture, yellow represents cowardice, energy, pleasure, happiness, l money, peace and repels evil. Green is linked to luck (linked to clover), growth and nature, just as blue is linked to cold, freedom, intelligence but also loyalty, rationality and misfortune. While white refers to paradise, luxury, marriage, purity, truce. And black until death, authority, evil and mourning, but also style and eternity. Japanese culture: Japanese culture today is the result of a historical process that began with the Asian immigration in the 19th century. Is known for this honor. In the representation of colors, red symbolizes for this culture anger, danger, desire, excitement, love, passion, repels evil and strength. Orange represents warmth, balance, energy and flamboyance. Yellow represents courage, cowardice, deception, heaven, illness, and joy, but also religion, the latter because their religion is Buddhism and yellow is the color of the clothes that the monks wear. Green represents luck and nature, and blue represents cold, life, loyalty, money, peace and rational. White symbolizes illness, purity, respect and truce, and black represents bad luck, evil, style and misfortune. Hindu: Indian culture is formed by religion, food, traditions, languages ​​and artistic expressions that show their values. are accustomed to dressing in many colors and color is an important element in their food, festivals and traditions. Red symbolizes energy, eroticism, cruelty, marriage and passion, which is why it is a common color for a wedding dress. Orange represents courage and desire, yellow represents pleasure, God, illness, joy, personal power, their god and joy are linked by this color. Then green represents compassion, happiness, insight, religion, life and love, similar to other cultures in nature (life) but different due to the meaning of happiness which is often attached to a yellowish color in the latter analyzed previously. Blue represents art, creativity and the gods, white is linked to death, intelligence and peace. And black to evil, to penitence and to anger. Chinese: Chinese culture is the culture that takes place in much of Asia, it is known for the variety of traditions between its villages, provinces and cities. Their culture is made up of their mythology, their philosophy, their music and their art. In Chinese culture we see the use of red when they want to communicate success, but this color also represents luck, happiness, marriage and fertility, while orange symbolizes life and family, the Yellow represents respect, royalty and health, and green represents growth, life and repels evil. White means death, mourning, purity and truce. African: African culture is really very mixed with many traditions from many countries and tribes. But their culture is represented by the arts,crafts, dance, music, cooking, clothing and religion. The most commonly used colors are red, green and blue. Red signifies anger and luck, green represents life, success and represents religion, and blue is used to communicate messages of peace and love. This brief analysis offers us interesting propositions about color in each culture, among the conclusions we can highlight that red is not perceived in the same way but still means powerful things in China compared to what is perceived in America and Japan, which is more related to energy, anger, danger and passion, while in China it is grouped with fertility, luck and happiness. On the other hand, the white color is one of the most opposite, being in American culture something linked to heaven and lust, unlike Japanese culture which refers more to illness and respect, Hindu culture to death and intelligence. and China to death. Additionally, green is collectively related to life or nature. Color in Traditional Islamic Architecture Islamic art has been studied for many decades. There are entire books that study spiritual meaning through their artwork. This is why it is important to understand the relationship between Islamic art and Islamic spirituality. Islamic art is directly linked to Islam because it was born precisely as the objective of communicating Islam and representing the Islamic revelation. Islamic art is represented in visual arts, calligraphy and architecture. Many elements are used in his art such as the use of water, the influence of religion on architecture, symmetry in decoration, the use of plants, calligraphic and geometric patterns. “The earth has been placed for me as a mosque and purifier” “A A person of faith in a mosque is like the sun reflected in water. » This is what the Prophet Muhammad said. The sacred architecture of Islam is the mosque, designed to represent harmony and peace in the place where God has chosen Muslims to worship. Mosques are decorated with mosaics and calligraphy full of crystals and reflections that reflect light from the sky and communicate sensations through color. Colors in Islam and their application within mosques can behave as symbols loaded with meaning. For example, green is the most common and used as a symbol of Islam because Muhammad wore a green coat. This color represents hope and peace for them, which is why it is very common for mosques to have this color, which is also found in the interiors of Muslim homes. Red represents life, fascination, fire and blood. This is why rugs often have this color as a base, even if weavers add black designs. Black in this case symbolizes sadness and pain, although in culture it also represents the color of the devil and morbidity. White symbolizes beauty and the feminine, moreover the angels are white as well as the fabric which surrounds the deceased. Yellow represents sadness, longing and death. Turquoise also symbolizes magic and the depths of the universe. These colors are often used on the decoration of their mosques.Color in the Catholic ChurchColor has been used in Catholicism since the fourth cycle and began to be used to differentiate liturgical seasons. Until then the use of 5 colors was systematized: purple, white, red, black and green. In the Catholic Church, purple represents the color of Jesus' sovereignty and also of sin, as it is a color of lust. In white and/