1 INTRODUCTIONA Google search for “internet entrepreneur” will retrieve over 9 million links to blogs, portals and websites about internet entrepreneurs. The success of several prominent entrepreneurs such as Larry Page, Sergey Brin, David Filo, Jerry Yang, and Jeff Bezos has inspired others to become Internet entrepreneurs, but not all will be successful in the long run. Besides the pioneers, there are others – like Dany Levy, David Liu, Reed Hastings and Alex Algard – who also succeed and survive in the long term. It appears that the strategies adopted by successful Internet entrepreneurs allowed them to sustain their businesses better than those who failed. This raises several questions about how Internet entrepreneurs survive and succeed in the long term. How did these Internet entrepreneurs choose appropriate strategies and continue to succeed? How did they design strategies that resulted in the success of their business after it started? What types of processes did they adopt to implement their strategies? Do they have preferences for certain approaches to formulating their long-term strategic decision-making beyond startup? Are there any differences between these successful entrepreneurs as they develop their strategies after starting up? These questions raise a major question about how Internet entrepreneurs actually develop their post-startup strategies. The objective of this study is therefore to explore how Internet entrepreneurs formulate their strategies beyond start-up. Five types of strategic training processes adapted from Mintzberg's ten schools of thought are used to conduct an in-depth analysis of the strategic process for fifteen successes...... middle of document ...... through the learning process over time. In this case, strategies will appear “first as models from the past, then as plans for the future, and finally as perspectives intended to guide overall behavior” (pp. 208-209). Therefore, the next question will be: to what extent is post-startup strategy formed by Internet entrepreneurs through an emergent learning process? 2.2 Theoretical Framework These detailed research questions will help clarify how Internet entrepreneurs develop their strategy after startup. By combining the frameworks used by Mintzberg et al. (1998) and Rialp-Criado et al. (2010) and the questions asked, seven types of processes are proposed; transformational, rational, intuitive, individual, social, emergent learning and reactive or proactive processes to explore the Internet entrepreneur's strategic process in the table 1.