Table of contentsNando's art initiativeRonald McDonald House CharityA CSR initiative for McDonaldsWhich program is more sustainable?Nando's art initiativeSocio-economic problem: unemployment, exposure of future entrepreneurs and empowerment of youngNando's has the world's largest CSR program the largest collection of contemporary South African artwork, furniture and designs showcased internationally, showcasing African creativity while increasing public access to art. As Nando's expands internationally, so does awareness and appreciation of African art. Robbie Brozin, founder of Nando's, says: "The South African art on the walls of Nando's makes our chicken even better." The African art exhibition in Nando's restaurants around the world showcases Nando's heritage and demonstrates its commitment to investing in the South African people and nurturing local talent. Say no to plagiarism. Get a tailor-made essay on 'Why violent video games should not be banned'? Get an original essay Nando's Art Initiative and the Nando's Heartfelt Celebration of South African Design project are part of an ongoing business strategy that makes a lasting contribution to the local economy. The South African creative community also benefits the Nando's brand: it promotes a truly South African story which results in numerous PR opportunities and improves brand loyalty. How does this help solve the socio-economic problem? Nando’s collaboration with the South African design sector fuels sustainable business growth while creating international exposure for South African artists, with the potential to open new markets. Nando's has over 10,000 pieces of South African art. The initiative supports over 300 artists on an ongoing basis, enabling them to become full-time artists while enhancing their skills through artist development programs, while integrating action. It allows emerging artists to concentrate full-time on their artistic career, knowing that they will be able to make a regular and decent living from their work. Emerging entrepreneurs and artists must be seen as assets to be invested in, motivated and recognized as much as possible. possible because they have the ability to change our way of thinking. Art, whether we realize it or not, is part of our daily lives. We use it for cultural appreciation, aesthetics, personal improvement, entertainment as well as social change. Nando's has combined these two essential factors of youth empowerment and art to create programs that add to the authenticity of the Nando's experience and demonstrate Nando's true commitment to South African design. Many different people and cultures now have the opportunity to personally experience South African art and design, all thanks to Nando's. An improvement and alternative strategy to solve the socio-economic problem: Nando's can improve this strategy by adding variety to the South storefront. African artwork – using fabrics, furniture and decorations proudly made in South Africa instead of just artwork and a few designed displays. Nando's can utilize the expertise of the company's successful businessmen and women and create an entrepreneurship program and workshop for those who are disadvantaged and wish to start their own business.Ronald McDonald House CharitySocio-economic Issues : healthcare and lifestyle. Healthis obviously a socio-economic question. Poor health or illness can destroy a person's physical and mental well-being and hinder their progress in education and employment. People suffering from certain illnesses such as HIV/Aids and diabetes require constant monitoring and a medication-dependent lifestyle, which can be very difficult financially. The Ronald McDonald House Charity is proactively responding to the healthcare challenge. It is a global non-profit organization founded over 40 years ago and currently operates in over 64 countries. RMHC addresses the critical needs of children through three pillar programs: Ronald McDonald House™, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®. RMHC and local clinical services work together to leverage their expertise and community resources and identify gaps in health care. Together, they provide services beyond treatment; they reduce reliance on emergency rooms, raise awareness of healthy lifestyles, and help struggling families obtain government-subsidized health insurance. The Ronald McDonald House™ serves as a “home away from home” that allows families to stay close to their sick children who are receiving treatment in a hospital. When long distances are traveled to access essential medical care, accommodation is necessary and may be unavailable or expensive. The House provides families with accommodation as well as compassionate care at little cost (through family donations) or free – but if a family is unable to donate, they are not turned away . South Africa's first Ronald McDonald House™ has launched in Johannesburg. in May 2017. It is a twenty-seven room house located on top of the Nelson Mandela Children's Hospital and includes a kitchen, children's playroom, library, dining room, bathroom meditation room, a children's playroom and various lounges. Families staying at the home have the opportunity to better adapt and focus on the needs of their sick children through the help and support they receive from staff, volunteers and other families staying with them at home. Ronald McDonald Family Rooms provide a place to rest and recuperate in the hospital. They are located in hospitals, usually just a few meters from a pediatric or intensive care unit. Services may vary at different Ronald McDonald Houses, but you will find the following facilities: Kitchen area Showers Bedrooms Laundry room Internet access How do Ronald McDonald Houses and family rooms help solve the socio-economic problem? Improves well-being psychological by allowing families to stay close to each other and provide emotional and physical comfort and support Improves the hospital experience for the ill/injured child and their family Improves the family's coping skills for recovery and outcomes their childHelps alleviate financial stress related to accommodation needsImproves sleep quality for parents and families, giving them enough rest that is necessary to make critical health decisions regarding their child. An improvement and alternative strategy to solve the socio-economic problem: McDonald's can improve this strategy by introducing more of these rooms and houses across the world. Another way McDonald's can help solve the socio-economic issues of healthcare and hygiene (in this case for women) through a feminine products campaign,where pads and tampons are collected and distributed to girls in need. A CSR initiative for McDonaldsA steaming cup of coffee is It is one of the first things that millions of people around the world put their hands on every morning, and it becomes an integral part of their daily lives. According to McDonald's, its menu and target market have been expanded by introducing McCafe, a section of McDonald's that offers a range of coffees, desserts and fine pastries. According to McDonald's, McCafe sells 1 billion cups of coffee each year. Plastic is a material that many companies, including McDonald's, rely on, especially in packaging. The large quantities of plastic used and disposed of therefore make it a major environmental concern. Although McDoanld's focuses on responsible coffee sourcing, its coffee packaging is overlooked, particularly the plastic coffee cup lids. One CSR initiative that McDonalds can adopt is the use of bioplastic for the lids of its coffee cups. This means replacing commonly used petroleum-based plastic with plastic made from sugar cane. Brazil is the world leader in the production of biofuel derived from sugar cane and is now taking the lead in the production of bioplastic from this plant. Biopolymer companies such as Braskem can be used (used by other brands such as Woolworths), whereby non-renewable fossil polymers are replaced with a chemically and structurally identical plant-based alternative. It therefore offers the same quality of protection and can still be mixed with ordinary plastic, making it 100% recyclable. Why is this a good idea? It is renewable: sugarcane polyethylene is part of the Earth's natural environment. Therefore, plastic is made from a renewable source that can be continuously grown and replaced instead of using a limited resource such as coal or oil. Fully irrigated by rainwater – natural rainfall meets crop water needs, so large amounts of water is conserved. Calls for a lower carbon footprint – sugarcane leaves capture carbon dioxide of the atmosphere, which reduces greenhouse gas emissions, thus contributing to the fight against climate change. Each kg of sugarcane-based plastic produced by Braskem absorbs 2.78 kg of CO₂ from the atmosphere. Sugarcane can be produced all year round, making it a reliable and sustainable source. I think this initiative is one that McDonald's would find easy to adopt. since they have the means. Their marketing and advertising agency, Omnicom, is one of the world's leading advertising companies and has a marketing budget of approximately R132 million per year. Advertising this new CSR program will therefore pose no problem. Additionally, McDonald's main meat supplier (Marfrig Alimentos SA) is located in Brazil and therefore the company will already be aware of the different import taxes and exchange rates as they relate to trade with Brazil. Which program is the most sustainable? After extensive research into both programs being run by Nando's and McDonald's, it is evident that McDonald's efforts are proving to be more sustainable. The Nando’s Art Initiative is a remarkable cause and a great way to invest in upcoming creative artists while simultaneously celebrating and spreading South Africa’s unique culture. But McDonald's Ronald McDonald House Charity leads the way when it comes to sustainability. RMHC has been around for many years, 42 years »..