Business Plan1). Executive SummaryA. The Opportunity Growing awareness of healthy food options among Pakistani consumers. The growing demand for healthy, good-tasting and eco-friendly foods are the main drivers of organic food sales. According to a survey by (University of Lahore), more than 7 out of 10 people wanted to buy organic food for their health. When they now discover how non-organic foods are leading us towards diseases like hepatitis C, B and cancer. The business we propose is to solve the critical health issues facing our society, using non-organic foods that contain 57% pesticides and other chemicals from impure waters. Milk is the product that we take to strengthen our bones, but the milk that we buy from the common milkmen is full of chemicals that push our lives towards health damaging diseases like hepatitis C, B and cancer . We can solve these problems by providing eggs, vegetables, chicken and milk without chemical fertilizers, pesticides and preservatives.B . The company description The problem is unhealthy vegetables, hot chicken and eggs, milk. Non-organic foods lead us towards diseases like hepatitis C, B and cancer. Our proposed activity is to solve the critical health problems facing our society, using non-organic foods that contain 57% pesticides and other chemicals intended for impure water. Our company provides vegetables, eggs, chicken and milk without chemical fertilizers, pesticides or preservatives. The eggs and chicken are cage-free and the milk is organic because the organic cows are pasture-grazed, resulting in higher quality milk.C. Competitive AdvantageBusiness ModelWe provide vegetables, eggs, chickens and milk with free paper......healthy and environmentally friendly.Company LogoC. Positioning StrategyC.1: Competitive AdvantageOur main objective is to provide healthy and chemical-free foods that give our customers a hygienic and healthy lifestyle. The way we differentiate our products from others is the guarantee of pure, natural and organic nutrition. Our strong supply chain serves as our competitive advantage. An effective supply chain can be the backbone of a business. We have Khan travel truck which will be used for product selection and supply, highly trained staff who manage business affairs efficiently. We believe that through our demand-driven cultivation approach, we are able to improve our production efficiency. We have very good relationships with our daily suppliers who deliver the food to our store. They collect food from Kala Shah Kaku farms and deliver it to our outlet.