From a consumer perspective, headlines announcing that two cable giants would form a combined company seem scary at first glance. Two major cable and broadband providers, Comcast and Time Warner Cable, are planning a $45 billion merger between the two companies to form a national cable and Internet service provider. Since 2009, Time Warner Cable, or TWC, has disassociated itself from Time Warner, leaving behind the network of Time Warner studios, HBO and Warner Brothers. According to CNN, Comcast is "the largest cable and residential Internet service provider in the United States, and the third largest residential telephone service provider in the country, with primary markets in various locations" (CNN). Both Comcast and TWC are fighting for survival in a world of competition and expanding media, with TV service rivals such as DirecTV as well as online entertainment providers such as Netflix. Antitrust lawyers have pricked up their ears and are now questioning the intentions of the merger, which is expected to become a monopolistic-style merged company. However, due to multiple media outlets attracting subscribers through exclusive content delivered solely through their service, Comcast and TWC plan to merge subscribers with the goal of providing Comcast and TWC content together through a unified service to match content. broadcast by competitors. In an effort to survive, the TWC and Comcast merger is a smart effort to combat growing entertainment provider competitors, such as Game of Thrones on HBO and House of Cards via Netflix, without forming the obsessive characteristics of the power of a monopoly which potentially harms current and future subscribers. Now that Netflix and HBO have released ...... middle of paper ...... t customers nationwide. With House of Cards as its sole provider through the Netflix online service, high definition content provided by satellite television provider DirecTV, or the range of channels offering series, including Game of Thrones, via the Internet and the cable company from HBO, the world of entertainment content is evolving rapidly. With new media and content marketing emerging every day, Comcast and Time Warner Cable needed a plan to combat media to win back their subscribers. Since entertainment content is so widespread and available on many mediums, the idea of ​​a cable company merger should not be viewed as a monopolistic catastrophe waiting to erupt, but rather as two cable companies with a great idea to form on top of each other to defend against the multiple supports of entertainment content providers.