IntroductionIn the age of technology, social websites are new ways in which organizations communicate their brands with their customers. In order to increase awareness of their products, businesses need social media as it is a simple and inexpensive way of marketing. As people spend more time on social media, they perceive it as a mentor for purchasing, because through social media they can share information with each other. Social networks today have a great impact on marketing communication. The growing importance of applications like Facebook, YouTube and others in consumers' lives has a growing influence on their communication habits. As consumers spend more and more time in the realm of social media, an increasing amount of communication takes place within these new social media environments. (Kozinets et al., 2008, Merz et al., 2009) A random survey of 399 European and American companies showed that 88.2% of companies had launched the social media initiative and almost 44.2 % of these businesses had fully integrated social media. in their commercial policies (Barwise, 2010). Related research shows that consumers spend 25% of their Internet time on social networking sites, up from 15% in 2009 (Nielsen 2010). According to Experian Marketing Services, in 2013, 27% of time spent online was on social media. Which shows that people spend most of their time online on social media and it is increasing every year. In 2014, the trend of smart phones is high, which also makes it easier to connect to social sites. Now, the use of social media is not limited to the business-to-consumer (B2C) community, it is also expanding to the business-to-business (B2B) community. More than 93% of B2B marketers use social media to interact with their customers (Holden-Bache 20...... middle of paper ...... captured with three items measuring acceptance of content shared while that purchase intention was captured by three items adopted from (Wells et al., 2011) Procedure The researcher asked respondents to complete an online survey questionnaire to measure their purchase intention and attitude. towards the Outfitters brand The researcher designed the questionnaire on Google Docs and the URL of the same The questionnaire is then published by the researchers on different social media sites including Facebook, Twitter, Linkdin, Badoo, etc. respondent simply clicks on the URL of the questionnaire that needs to be completed The respondent then fills in the questions which in the background are collected by the researcher in the form of (Excel sheet, bar graphs and pie charts). voluntary by the participants and no monetary compensation was paid by the researchers..