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  • Essay / The diversity of the Swatch brand

    Table of contentsIntroductionThe priceSales promotionThe place whereIntroductionThe plastic design of the diversified primordial adoration of Swatch offers a range of metal watches, diving watches (diving series), bodies finer dishes and watches online. In order to improve the appearance of the product and stand out in the market, swatch can sell personalized watches of which customers can choose the colors and designs. This will help swatch develop its brand diversity and build a target audience. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayPricePrice is the only element of a marketing mix that helps generate revenue. Pricing delivers a very powerful message, important because it reflects the customer value provided by the company. In order to find the balance pricing know-how, swatch can distinguish their product line based on pricing, economy, standard and advanced version, this will help them to outperform the competition and win market share worldwide. especially in the bric countries, swatch group shows strong growth. Statistics show that the main target market for the sample is the 15-34 age group. Considering this, I think it can offer students special prices and discounts on watches if Swatch club members are registered. Sales Promotion Promotion is the process by which marketers communicate, educate, persuade, remind, and reinforce. It is important for swatch to capture the target audience in order to generate sales and revenue. Swatch actively supports European sports and is an official timekeeper of the games, allowing it to attract international attention and international cultural markets. He has also made a difference in the entertainment industry by working with MTV and appearing on the show. She also works with the World Volleyball Federation to help promote the sport internationally and help Swatch become a public benefit company. The use of social networking sites is growing exponentially. Demographics suggest that swatch targets young people, who connect well through these social networks. Swatch already has fans, and on Facebook they are growing every day. This page also provides access to Twitter, the swatch club and the swatch website. This can increase brand awareness and remind its target audience of the uniqueness of the product. Facebook is one of the most successful social networking sites. Swatch has a good chance of attracting new customers. She can also compete and compete like MTV on social networking sites. She should also participate in the social activities of the university, which can help popularize young people in today's society. Due to the economic downturn, the company has significantly reduced its marketing budgets and Swatch can take advantage of this market lag. They can increase their promotional activities, which can increase their market share. Choosing the right distribution channel is very important for a business. There is a famous saying: “supply creates demand”. If we analyze the current market segmentation and increase competition in the watch sector, I suggest that Swatch can use a multi-channel strategy, in the product through multi-channel, such as Internet, sales force, call centers, stores detail, departments. stores and direct mail. Keep in mind: this is just a sample. Get personalized paper now from our..