34). As Jargon (2015) states, “[t]he survey found that 14% of orders…come from the app and that customers who use it spend on average 15% more than those who do not use it not… ". Thus, the growth of Starbucks' mobile transactions reached more than 9 million per week, which also enabled Starbucks to increase its transactions, effectively control demand during peak hours, and increase its revenue by 18%. (Jargon 2015). Additionally, the mobile application is user-friendly and takes only a few minutes to activate the account, which has made the daily user more productive and increased the number of potential customers (Holzer & Ondrus 2011, p. 28). Additionally, Starbucks is also increasing its market share by upgrading its stores by providing wireless charging mats and free internet. Wireless charging mats have been used to solve their customers' problem of dead batteries. It's free and comfortably placed at designated tables and counters so their customers can charge their phones while taking a break from the hustle and bustle of their city lives. Additionally, the other thing that customers are interested in is their fastest Wi-Fi connection on the street at