This will allow In N Out to not only attract new followers on social networks who stumble upon their posts, but also to retain their current customer base, who will be interested in what In N Out publishes throughout the year. week. The second key strategy that In N Out needs to start incorporating is placing more emphasis on the images of its most famous product, the In N Out burger! Posting well-made photos that make the food look irresistible will attract even more customers to In N Out's already crowded locations, leading to increased sales. Finally, In N Out needs to increase its engagement with its followers across all platforms. An effective strategy can be to follow Shake Shack's lead by reposting images sent by its customers. This will make the overall experience much more fun for In N Out's social media followers and make those followers more likely to become frequent.