1.1 INTRODUCTIONOrganizational culture is a key issue in any organization, according to Mats (2012), it is central to all dimensions of an organization. Culture focuses on the values, beliefs, and expectations that members of the organization share (Joanne, 2002). Company culture gets most of the attention most of the time; however, a deeper understanding of how the organization functions in terms of culture is lacking (Mats 2012). Schein (1985) offers a three-level view of culture, from the most superficial to the deepest. The three levels were artifacts (which are the most visible part of the organization's culture), values ​​(a high level of awareness), and finally assumptions (the most ignored part of the culture). Schein (2010) further explained that culture is a basic model that has worked well enough to be considered valid and therefore taught to new members as the current way of perceiving, thinking, and feeling in relation to these issues. Additionally, culture is difficult to explain precisely because it develops over time, impacting the behaviors and actions of individuals and groups (Mullins and Laurie 2013). There are different visions of culture; however, the two main ones are managerial and social science views (Pia 2013). The managerial vision considers culture as an object; they see culture as a management tool, which can be manipulated to achieve performance. While the social sciences see culture as a metaphor; which is an awareness of the diversity of cultural assumptions and values ​​that underlie different behaviors. Mullins and Laurie (2013) explained that organizational culture is formed based on factors such as the history behind the founding of the company, core function and technology, leadership, environment and strategies. The report explores...... middle of article... ...like Apple employees. Given the scope of organizational influence, there are many reasons to be concerned about how and why organizations operate. The value of organizational behavior is that it isolates important aspects of our daily interactions with people and offers specific perspectives on the relationships between the human context: people as organizations (like Apple Inc. in this case), people as resources and people as people. .Moreover, all of this leads to an ultimate goal of improving productivity; making people perform at their full potential and rewarding workers for their performance. There is a growing general need for effective leadership in today's organizations. To better motivate, guide and lead teams of employees, leaders need specific skills and expertise in behavioral studies to change their environment and the organization as a whole...