There are different themes for different areas, such as beauty, casual wear, food court and restaurants. Each neighborhood brings together businesses with the same characteristics. The theming of Langham Place, on the one hand, provides convenience to customers who have a clear focus on what they wish to purchase. On the other hand, the classification of different stores could create a unique atmosphere for customers so that they can enjoy the shopping process. In addition, during the Chinese New Year, the mall would be decorated with auspicious messages and organize activities to create a joyful atmosphere so that customers would be more willing to consume as part of the Chinese New Year..