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  • Essay / Luxury Products: Louis Vuitton Moet Hennessey - 1826

    Louis Vuitton Moet HennesseyLouis Vuitton Moet Hennessey appeals to me the most because of the company's ability to produce luxury products in a number of categories. Better known as LVMH, the company strives to be the best it can be in many countries around the world. This company sets the standards for what all businesses should strive for in terms of success, and their luxury products have risen to the top of their class in every category that LVMH is in. The company specializes in a number of different sectors, as it consists of 60 subsidiaries which each have their own brand ("The Beginnings"). They offer over 13 brands of wine and spirits, the most popular being Belvedere, Dom Pérignon and Hennessey. They also own more than 17 fashion and leather goods brands, including Dior, Marc Jacobs and Louis Vuitton (“LVMH First Half”). LVMH also has 5 brands in the perfumes and cosmetics sector, as well as 7 brands in the watches and jewelry department. The best performers were Hubolt and Zenith (“LVMH First Half”). Furthermore, LVMH is also present in specialized distribution in three different categories: DFS is the leader in luxury travel distribution, Le Bon Marché is a famous Parisian department store and Sephora is a chain of cosmetics stores located throughout the France (“LVMH First Half”). LVMH has successfully created products in all industries associated with luxury: wine, fashion, perfumes, cosmetics, watches and jewelry. The company has managed to become a huge success in all of these industries, and it continues to dominate as its products are accredited as being one of the best in their category. Louis Vuitton Moet Hennessy (LVMH) is headquartered...... middle of paper ......business.com/news/?go=getArticle&dataid=110521>.Kross, Nancy. “Louis Vuitton – All eggs in one basket.” Bidness Etc. Np, January 7, 2014. Internet. April 12, 2014. basket all eggs in one />. “LVMH half-yearly report 1st half 2009.” LVMH. Np, January 29, 2010. Web. April 12, 2014._gbr.pdf>."LVMH Moët Hennessy Louis Vuitton SA – Company History." Funding Universe.Np, June 30, 2011. Web. April 12, 2014. corporate-stories/lvmh-moët-hennessy-louis-vuitton-sa-history/>. “Prices of Hublot watches.” Chrono 24. No. Internet. April 12, 2014. "The beginnings of Château d'Yquem." Yquem Castle. Np, January 29, 2010. Web.April 12 2014. .