Table of ContentsAnalysisSolutionRationaleSummaryReferencesDell Computer was founded in 1984. Its business strategy is to customize customers' computers according to different needs. In China, Dell is known for its low-cost manufacturing. The author really likes and uses Dell's laptop. At some point, the author had questions and wanted to explore the mysteries and possible problems behind Dell's success. This is why the author decided to analyze Dell. This article will analyze the company to find the problems and fix them. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayAnalysisThrough the analysis of political and social factors, the company found that the global political environment is relatively peaceful and stable . The trend of globalization and the advent of the information age have created a better environment for economic development. Make the necessary strategic choices. The company found that consumer order information required a lot of manual recording. So in order to solve this gap, Dell decided to create a Dell website to communicate with customers. It arranges production according to the customer's order, and timely and accurately knows the customer's order information through the information transmission system, thereby providing customers with personalized products. Direct marketing strategy involves the company using the opportunities created by globalization and using market demand to make profits. Due to the need for timely communication with consumers, the costs of hotlines and network maintenance have historically been expenses that have hurt the business and will result in it being acquired or bankrupted by others competitors at an early stage. On the other hand, many companies are competing for market share in the IT industry, and competition is fierce. When competition intensifies, it will lead to large-scale advertising and price reduction strategies, which will cause the company's revenue to decline. Using Porter Five Forces for analysis, Dell uses the direct online sales model to go directly to customers, resulting in a sharp drop in sales prices. However, at the same time, the company's profits will be low, which will impact the company when there is internal competition in the industry and the continued development of smartphones will have a substitution effect on the company. In summary, Dell's advantage is that the low price of the product makes it easier to attract groups of customers; the disadvantage is that the direct sales model determines that the number of gas stations is too small and the after-sales service is poor; the opportunity is that users have increased requirements for IT specialization. It's easy to choose Dell for customization; the threat lies in a single sales model and the entry of powerful new competitors. SolutionThe strategies and measures Dell took to address its loss of market share were numerous. For example, it reduced the reliance on direct sales by selling through retail channels and launched laptops and netbooks (Colt, 2019). Dell is expected to adopt a mixed sales model, expand cooperation with target market intermediaries, and promote the company's products on a larger scale. As Dell offers fewer mid-to-high-end products, it should/