Massive technological advancements over the past 30 years have created very tough competition in the field of digital technology. In the mid-to-late 2000s, the smartphone exploded into the arena of technological competition; Yet soon after, tablets, like Apple's iPad, also entered the arena. In recent years, Samsung and Apple, both of which develop similar mobile technology, have competed with each other. On February 19, 2014, Samsung released a television commercial for its tablet computer, the Galaxy Tab Pro 10.1, in an attempt to compete with Apple's iPad Air, creating a parody of Apple's commercial. The ad begins by showing a pencil on the edge of a black table with a black background, so all that is visible is the pencil and a silhouette of the table. A narrator talks about different ways that pencils have been used, such as cheating at golf and students playing ceiling darts, as opposed to the iPad commercial, recounting the useful ways that pencils have been used. The camera zooms in and slowly tilts, revealing an iPad Air behind the Pencil. As the camera continues to rise, another device is revealed behind the iPad, the Samsung Galaxy Tab. The ad later shows off the higher quality display and multitasking capabilities it contains, hence the ad name "Multitasking, Redefined." The ad's claim is that Samsung's tablet is thinner, has a higher quality screen, and superior software features. The audience for Samsung's advertising is its own current consumers, or people who don't have much interest in Apple products, mainly due to their appeal through pathos and logos. Samsung's television commercial for its recent product, the Galaxy Tab Pro 10.1, has the most obvious appeal to pathos or emotion. Apple created a very clear middle of paper out of its mistakes and created ads aimed at its competitors' consumers rather than their own. YouTube. YouTube, February 19, 2014. Web. March 2, 2014. “Pencil featured in Apple's iPad Air ad.” » The age of advertising, creativity, the choice of the day RSS. Np, October 23, 2013. Web. March 2, 2014./>.Elmer-DeWitt, Philip. “Fragmentation Blues: Google’s Android versus Apple’s iOS.” Fortune.Com (2013):1. Premier Business Source. Internet. March 2, 2014. James, Missy and Alan P. Merickle "Chapter Two / Thought Review and Argument Analysis." Reading literature and writing arguments. By Missy James. Custom edition for Oklahoma City Community College. New Jersey: Prentice Hall, 2008. 18-19. Print.