In Tipping Point, How Small Things Can Make a Big Difference, Malcolm Gladwell analyzes the beginning of trends and the results of those trends. Gladwell asserts that most trends, styles, and phenomena originate and spread along unusually similar routes of transmission and transportation. Some examples that Gladwell uses early in the book are the spread of syphilis in Baltimore and the sudden interest in Hush Puppies shoes in New York and the financial success the company achieved through this sudden trend. Gladwell describes this event as the “tipping point,” or a key moment where an idea, trend, or social behavior unifies isolated events into a significant trend and it only takes a handful of people to make it happen. Gladwell identifies three key factors. at the beginning of the book and how each of the factors plays a role in determining whether a particular trend will gain widespread popularity. The three factors identified by Gladwell are the law of the few, the rigidity factor and the power of context. The law of the few is the state....