I. Directional Business Strategy When it comes to the directional strategy of amazon.com, it has a well-organized management layer to take care of all management matters within the company. Hiring experienced managers with a proven track record in blue-chip companies to key company positions is one of the key elements of Amazon.com's directional strategy (Chan, Lee, and Tharam). The company's directional strategy focuses on practices that best serve its clients and a team with a proven ability to execute business objectives. The company's founder and CEO, Jeff Bezos, has clarified his vision for effective leadership by pushing the concept as well as the company's operations through various critical strategic phases. The diversification of online sales products and services is an exemplary approach to highlighting the company's directional strategy (Combe).Portfolio analysisFor the moment, three companies are included in Amazon's portfolio. The analysis of all these activities is presented in the paragraphs below. Online Retailing When Amazon was first established, it appeared solely as an online retailer of books. However, over time, the company quickly expanded its business into music and film. The market's reputation and popularity eventually made Amazon the largest online retailer of electronics and household goods. This rapid expansion has made Amazon “the largest profitable product selection in the world” (Dennis and Harris). As an online marketplace, Amazon enjoys a revenue stream without the need for a warehouse to hold product inventory. Internet Services Thanks to its great interconnection with its retail product line and Kindle ecosystem. .... middle of paper ...... providing developers and businesses an easier way to distribute content to end users while maintaining low latency, high data transfer speeds, and no commitments. ). This service provides a simple web services interface to merchants who can send their order information to Amazon with specific instructions to fulfill customer requirements on their behalf. All of Amazon's alignment strategies mentioned above show that the company will continue to develop IT. systems that can support its Kindle e-book reader, which is a new product from the company. Further progress is expected to be made specifically for the online Kindle book store and associated "Whisper net" wireless distribution network..