Client/Employer Objectives of JapanThe Japanese communication system is based on a "high-tech context", which means that information sharing is based on "implicitly, indirectly”, whereas in the United States, information sharing is based on “implicit, indirect” information sharing. based on “explicit values” (Cooper-Chen and Tanaka 2007: 103). The understanding of public relations in Japanese society has evolved over time. First, public relations was understood as a “government advertising campaign”, then it was transformed into “marketing communication” (William, Tomoko and Dirk, 2002: 270). In order to effectively implement their PR strategies in their target market, luxury brands need to understand them and finally establish communication with each other. In this regard, according to (Gupta 2008) “there must be a two-way exchange of feelings, expressions and motivations to build communication” (Gupta 2008: 4). LV's main communication objective, according to the advertisements (see page 84), is to increase brand equity, brand loyalty, brand value and awareness. Because LV is the strongest brand in the luxury sector and plays a crucial role in strengthening its core areas in order to maintain its position in its market. Furthermore, according to (Euromonitor International 2013 f), Louis Vuitton, Gucci and Tiffany are the leading brands in terms of sales in the Japanese and Chinese markets (Euromonitor International 2013 f). The figure below shows that the real success of the Louis Vuitton brand lies in the accessories part. for the Japanese market (Euromonitor International 2013 h). On the other hand, “Louis Vuitton opened its first store in Japan in 1978” (Chadha and Husband 2006: 16). LV is an old player in the Japanese market according to reports. Moreover, Louis Vuitton's main customer in Japan... middle of paper... comes from Japan and 50% of Japanese tourists and a total of 88% of revenues come from Japan” (Chadha and Husband 2006: 2) . These percentages are real proof that Louis Vuitton Japan is effectively managing its public relations as well as other management functions. Moreover, even though the prices of LV products are high, Japan LV serves its consumers where they can reach LV in a specific location. for example “Ginza shopping district”. In addition, the quality of their products satisfies consumers and there are also promotions with the collaboration of Japanese celebrities or artists in Japan. In summary, Japan LV manages not only its public relations activities to garner goodwill from its consumers, but also its sales with advertisements on social media or in popular magazines and also with special marketing strategies..