Trust IssuesTrust is an essential tool for a transaction to take place in an online or offline environment. It is difficult to define the notion of trust because it is always specific to a situation. Trust is a complex concept that can be perceived in different ways. it is a mental shortcut that consumers can use to reduce the uncertainty and complexity of transactions and relationships in electronic markets. Lack of trust is a major problem preventing consumers from purchasing from Internet providers. Earning customer trust has incalculable value, and the technology spending needed to protect them is minimal compared to the benefits presented and the overall costs of a business. . It is important that businesses learn to manage and consumers have confidence in e-commerce. Our goal is to establish consumer confidence, linked to certain factors that guided our empirical research. This includes the perception of online shopping in e-commerce. Security and privacy factors are therefore the main topic and main obstacles in the trust issue. These two elements build the r...