Marketing Recommendations for Wang's Fortunel Tea herbal teas. The company can continue product development by implementing new marketing strategies, in order to gain a leading position in the Chinese market. Wang's fortune tea saw a drastic increase in sales when the world was suffering from SARS (severe acute respiratory syndrome). This herbal tea was widely consumed because it was considered Chinese medicine. This is how the company broke its regional image and developed as a major national brand. Wang's Fortune Tea can continue its current product-based marketing strategies and implement a few more to gain its market share. This tea was primarily known as a health drink rather than a soft drink. In order to avoid this perception among the Chinese population, Chinese consumers can be educated about this and this could be done by implementing various effective advertising strategies and it should conduct different surveys and develop campaigns for its products using of television advertisements, promotions, radio and newspapers, through which customers will be aware that Wang's Fortune tea can also be consumed as a soft drink. But the promotional slogan that says “A healthy family is always with you” is very vague and has not improved the consumption of herbal teas. On top of that, in some areas, surveys showed that this tea was simply considered cold water, and few Chinese people had any idea that they had an internal fire problem. On top of that, the requirement to reduce this internal fire already existed in Chinese medical products. Despite all these problems Wang's Fortune Tea had, it managed to make a piece of paper taste good. Wang's Fortune Tea can come up with a soft bag packaging idea, which can replace traditional bottles and cans. It can also offer trendy double-chamber bottles that attract a younger clientele. Since there is only one product line for the company, it can diversify and develop a new product line, in order to attract new customers, who care about other health benefits rather than simply diminish the concept of internal fire. But these marketing strategies can be costly and take a lot of time for the company to implement and make profits on market share. The company can also acquire and merge with other small or large companies that are regionally strong brands, but are not recognized in the Chinese market, to gain market share. But this may lead to the risk of decline of Wang's Fortune Tea brand image..

Essay / Marketing Recommendations for Wang's Fortunel Tea herbal teas. The company can continue product development by implementing new marketing strategies, in order to gain a leading position in the Chinese market. Wang's fortune tea saw a drastic increase in sales when the world was suffering from SARS (severe acute respiratory syndrome). This herbal tea was widely consumed because it was considered Chinese medicine. This is how the company broke its regional image and developed as a major national brand. Wang's Fortune Tea can continue its current product-based marketing strategies and implement a few more to gain its market share. This tea was primarily known as a health drink rather than a soft drink. In order to avoid this perception among the Chinese population, Chinese consumers can be educated about this and this could be done by implementing various effective advertising strategies and it should conduct different surveys and develop campaigns for its products using of television advertisements, promotions, radio and newspapers, through which customers will be aware that Wang's Fortune tea can also be consumed as a soft drink. But the promotional slogan that says “A healthy family is always with you” is very vague and has not improved the consumption of herbal teas. On top of that, in some areas, surveys showed that this tea was simply considered cold water, and few Chinese people had any idea that they had an internal fire problem. On top of that, the requirement to reduce this internal fire already existed in Chinese medical products. Despite all these problems Wang's Fortune Tea had, it managed to make a piece of paper taste good. Wang's Fortune Tea can come up with a soft bag packaging idea, which can replace traditional bottles and cans. It can also offer trendy double-chamber bottles that attract a younger clientele. Since there is only one product line for the company, it can diversify and develop a new product line, in order to attract new customers, who care about other health benefits rather than simply diminish the concept of internal fire. But these marketing strategies can be costly and take a lot of time for the company to implement and make profits on market share. The company can also acquire and merge with other small or large companies that are regionally strong brands, but are not recognized in the Chinese market, to gain market share. But this may lead to the risk of decline of Wang's Fortune Tea brand image..

Navigation

« Prev 1 2 3 4 5 Next »

Get In Touch