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Essay / Internet Internet Filters - 738
Eli Pariser says the filters that Internet giants put in place are ruining the way people perceive the Internet. Pariser explains how these filters form bubbles that limit and restrict what users see when using the Internet (Pariser). Although these filters limit what users encounter on the Internet, Pariser does not mention any of the benefits of these filters. I argue that the benefits of these filtering systems outweigh the concerns Pariser expresses in his article. In the article “What the Internet Knows About Us,” Eli Pariser argues that because of the filters put in place by Internet giants, the Internet has now become a dangerous place. Pariser explains that because of “filter bubbles,” the Internet now knows too much about a person. Filter bubbles use this information to adjust and filter what a person encounters on the Internet (Pariser). Eli Pariser gives several examples of why he thinks the Internet has become a dangerous place. When a person accesses a top website such as Yahoo or CNN, that website installs an average of 64 data-laden cookies on their computer (Pariser). These cookies are used to personalize web pages for that particular user. The cookies set affect things like what headline a user will read and what restaurant Yelp can recommend. On average, thirty-six Americans under the age of thirty check their news on social networking sites. Because of filter bubbles, these Americans lose the opportunity to view information that does not match their interests, diminishing their insight and learning (Pariser). I argue that the advantages of these filter bubbles outweigh the disadvantages mentioned by Eli Pariser. The idea of “filtering the bubbles” c...... middle of paper ...... allowing them to make money. Through the placement of cookies, Internet coupon websites have the ability to target potential customers and present them with discounted offers based on their interests. For example, my father loves playing golf and therefore regularly searches for golf-related things. He recently saw an ad from Groupon, a popular "coupon" website, advertising a deal in which it persuaded him to save $70 on a round of golf. Now my dad uses the website regularly and has saved hundreds of dollars using its coupons. Without his golf internet bubble, he never would have heard of the website and saved all that money. Not only can filter bubbles save a person money, but they can also keep them healthy. Recently, the famous search engine Google predicted flu epidemics. When someone uses Google to search for something, Google places