Business strategies are plans that a company develops to describe and project how it intends to build a sustainable competitive advantage over its competitors in a distinct market (Furrer , 2010, p.1). These strategies have changed the nature of competition in the sectors and paved the way for new developments in product quality and cost. The business strategies used by Nike mainly operate in two forms, namely competitive strategies and corporate strategies (Furner, 2010, p. 1). By examining the different business strategies employed by Nike, this essay will explain how the company has had such a massive impact on the sports and apparel industry that it rules today. Nike has been around for a reasonable period of time, since 1957, when Phil Knight and Bill Bowerman came up with the idea of ​​making quality shoes (Dermesropian, Drago, and Lopez, 2004). It takes its name from an ancient Greek goddess, Nike, which means victory (Dermesropian et al., 2004). Nike has now become a global company that deals with the process of designing, developing and marketing clothing, sports products and footwear, among others across a global network of markets. Nike has a leading position as a supplier of sports products in the international market. The sports and clothing industry is the most competitive, characterized by participants like Reebok, Addidas, etc. (Lipsey, 2006, p. 103). Nike, which has been around for quite some time, has managed to surpass its competitors by possessing immense competition in this industry, thanks to its unique business strategy. Nike's business strategy has three main components, namely cost leadership, industry segment management, and product allocation...... middle of paper ...they are, and to what extent other countries like their products. Nike's business strategy has revolutionized the relevant industry by completely satisfying customers and setting the tone for competition in the industry. Nike changed the industry competition in a positive way and set the tone for other organizations. Works Cited Dermesropian, R., Drago, JA and Lopez, T. (2004, April 4). Nike. Retrieved from http://www.stjohns.edu/media/3/8b8c77f043ab4fd1aeb26873f5f006c8.pdf Furrer, O. (2010). Business-level strategy: theory and applications. 270 Madison Ave, NY: Routledge Publishers. Lipsey, R.A. (2006). The sporting goods industry: history, practices and products. Jefferson, NC: McFarland & Company, Inc. Wong, Managing Director (2008). The complete guide to careers in sport. Sudbury, MA: Jones and Bartlett Publishers.