Toyota Motor Corporation, headquartered in Toyota, Japan, is one of the world's largest multinational automobile manufacturers and was founded in 1937 by Kiichiro Toyoda. Their products include automobiles, luxury vehicles, utility vehicles and engines. The vehicles are produced under five different brands such as Toyota, Ranz, Daihatsu, Hino and Lexus. Additionally, Toyota's expertise has extended to areas other than automobile manufacturing, such as housing, communications, energy, financial support, marine and biotechnology. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay External communication is one of the important factors in executing a company's strategy. It ensures transparency, thereby improving the reputation of the company. According to its code of conduct, Toyota is committed to maintaining open and fair communication with its stakeholders while improving its image and transparency (Toyota Motor Corporation, 2006). Toyota has created a website where users can find financial results and data, investor updates, annual report, results of the general meeting of shareholders, its vision and philosophy, as well as a newsroom. On its website, Toyota also mentions that it is also working on its innovations to develop the future of mobility by providing the safest and most responsible way to move people and defying expectations (Toyota Global Vision, 2011 ). Additionally, Toyota publishes white papers to present solutions to problems associated with certain topics. Toyota has produced numerous advertisements in all kinds of media, such as television, radio, magazines and newspapers, as well as social media. These advertisements adopt certain forms of advertising communication messages in order to attract the targeted audience, such as image advertisements, cognitive advertisements, endorsement, and one of them in particular is an emotional advertisement, "Good Odds" of Toyota, which was named the most effective Super Bowl ad. on key brand metrics and was rated based on its likely social and commercial impact (Tim Nudd, 2018). Toyota approaches its customers by interacting with them via social media and giving them the feeling of “being part of the family” (Hélène Montpetit, 2014). Staff are trained to communicate directly with customers as friends on social media. Additionally, the company's strategies are shared on the Toyota Social Media Marketing Facebook page which fans can access. Hence an impression of transparency. This interesting strategy successfully builds buyer loyalty. Referencing “Respect for Others” in its core philosophy, Toyota strives to maintain good relations with local communities by actively contributing in areas such as education, environment, society and culture. . The company ensures that internal communication remains simple but simultaneously develops a complex social network (Hirotaka Takeuchi, Emi Osono and Norihiko Shimizu, 2008). During presentations, employees should only write the main points such as framework, objectives, analysis and expected results on a single sheet of paper. The vertical relationship is created through training. In 2018, Toyota had 369,124 employees worldwide. With employees widely dispersed, Toyota uses Chatter by Salesforce to connect them and transform the way they work. Employees can also ask questions and exchange advice with,/