“Gucci's flagship store, the Glass Tower in Tokyo, is a clear example that the appearance, technology-related tools, light installations and presentation of bags to handmade are presented by handmade materials and that there is also the first Gucci Gallery in the store” (Gucci 2012c). In this regard, Gucci effectively supports its brand with non-verbal support in Japan, as everything has been designed according to the consumer's taste. Furthermore, the establishment of flagship stores in Japan is the main window to contribute to a better understanding of luxury brands (Chadha and Husband 2006: 75). Gucci South Korea follows its traditional flagship store concept. Gucci's main distinction in the luxury market is that it follows the latest modern trends and applies them in its unique flagship store concept. Even though Gucci implements its modern characteristics in its brand, while preserving the main traditional characteristics of Gucci (Gucci 2012 k). In this photo, South Korean actress Lee Young Ae wore the jaguar print model of the latest leather handbag. which is a bamboo leather tote” (Gucci Bamboo Tumblr 2013). This photo highlights the message of celebrities who also follow the latest collections of luxury brands. Celebrities, activists, artists are the main cooperators of the prestigious in order to follow their “differentiation strategy” (Riot, Chamaret and Rigaud 2013: 920). South Korea Gucci also follows the global trend of Gucci's main communication strategy to form effective communication. with their client. But especially with popular South Korean actress "Young Ae Lee" carrying Bamboo Shopper handbag at "Incheon International Airport" and the other celebrity who...... middle of paper. ..... is Vuitton Japan and South Korea is the key factor in their success. Because for Louis Vuitton, the showcase, the collaboration with celebrities, the organization of events, being a sponsor are their main global public relations strategy. What is important to highlight is that collaboration with Japanese artists has affected public relations activities all over the world, for example “Louis Vuitton Selfridges in London” (Louis Vuitton 2012 c). In addition, Gucci Japan and South Korea also follow Gucci's global strategies. They take Gucci's well-known PR activities and implement them in Japan and South Korea. Depending on the relevance of the results of the research questions, both brands take global public relations strategies as an example and build their own success stories..