Commercialization is the process of involving an activity in commerce. Marketing is the process involved in the commercial success of a product. The process involves the production, distribution, sales, marketing and support necessary to commercialize the product or activity. Commercialization involves various sectors, including the education, agriculture and sports industries. Commercialization of education is a new trend that has resulted in reforms in the education sector. The commercialization of education is manifested through the increase in the number of private schools and institutions. This privatization introduced the financial element into the qualifications needed for education, particularly with regard to higher education. The commercialization of education requires structural adjustments, changes in accountability and a reconceptualization of the education system. This commercialization has an effect on many households and therefore changes the entire concept of education, especially the student-teacher relationship, the goals of education and attitudes towards education. The commercialization of education has a greater effect on the stakeholders involved, such as teachers, administrators and parents of the student, due to the shift from a vertical relationship to a horizontal relationship where the role of teachers and that of the student are transformed into that of a company. and customers (Bok 75). The commercialization of sport is illustrated by the amount of money involved in sport. Industry players spend a lot of money to improve their performance with the aim of profit. Sport has changed shape and size and is no longer just a source of entertainment, but a...... middle of paper ......pt both inevitable and necessary for the development of any sector. The process involves prioritizing value for money in doing business. Marketing brings out positive effects on the activity being marketed, but also has negative effects. These negative effects are often insignificant and do not significantly hinder the commercialization process.Work CitedBok, Derek. Universities on the market: the commercialization of higher education. Princeton University Press, 2009. Braun, J. von, and Eileen Kennedy. Agricultural marketing, economic development and nutrition. Johns Hopkins University Press, 1994.Zhen-xi, NIU "Study on the Side Effects of Commercialization on Competitive Sports and the Strategy to Cope With Them[J]." Journal of Tianjin Sports University 1 (2006): 024.