Table of ContentsIntensive DistributionExclusive Distribution (for online shopping and delivery service)RecommendationIn general, the company can distribute products to customers through various distribution channels, e.g. example: stores/outlets, wholesalers, retailers and so on. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay Intensive distribution channel (Starbucks outlets/cafes, other retailers, online platform) Exclusive distribution channels for video services food delivery (Foodpanda)Intensive distributionStarbucks outlets occupy an important place in their marketing strategy because outlets are usually the first places where the customer can access the company's products and services. In Singapore, there are 140 Starbucks outlets spread across the island and these outlets are usually located in high traffic, high visibility and easily accessible locations. The outlets/cafes are generally designed to provide comfort and a warm ambience. Through the combination of point-of-sale design, high-quality products and well-trained staff, the company aims to provide customers not only with a cup of drink, but also with a lifestyle of drink and a love for the company brand with every purchase. Starbucks offers most of its products through its outlets/cafes. Products sold at their outlets include craft beverages, coffee and tea, Frappuccino, food (pastries, sandwiches, yogurts, cut fruits, etc.) and merchandise (mugs, tumblers, instant coffee, etc.) .). Starbucks also enhances the consumption experience of their customers at the outlets by integrating the mobile application which provides comprehensive information and functionality to their customers. Customers who download the mobile application can view product information, menu, store locations and promotion from their smartphone. Customers also enjoy the convenience of paying for their purchases with the credit card loaded in their mobile app, earning rewards, receiving instant promotion and new product alert directly to their phone. Some Starbucks products - sealed/bottled cold drinks (Frappuccino) are sold through the members of intensive distribution channels like supermarkets (NTUC, Cold Storage, etc.), convenience stores and convenience stores. The price of bottled drinks sold through these retailers is relatively lower than that of drinks sold directly through Starbucks outlets/cafes. Distributing products through these members allows the company to appoint as many distributors as possible to help promote the company's brand through mass market sales. These channel members also help reduce logistical issues such as storage of goods and provide transactional functions such as accessing and promoting products to potential customers. Some Starbucks merchandise such as coffee cups, tumblers, bottled drinks (Frappuccino), instant coffee, etc. can also be found on online ordering platforms such as qoo10, Lazada, ubuy.com.sg, etc. However, disputes can sometimes arise because customers question the authentication of these products purchased on these online platforms. Exclusive distribution (for online purchase and delivery service) Besides the distribution channel..