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Essay / Marketing Strategy at Tela-tel - 1000
The Tela-tel company is a telemarketing organization that mainly deals with the production and sale of mobile phones. Our marketing strategies aim to ensure that the future of the organization and the statement of what it intends to achieve comes true. This will include achievements of the organization's long-term goals, driven by the purpose and direction of the organization. It aims to describe the esoteric cultural behavior of the company and defines the results of different company activities. The company's strategy brings together the product, price, place and promotion aspects of the company in order to enable the achievement and achievement of the company's objectives. Our company's goal in the telecommunications market is to be the leading, if not the only, trusted distributor of mobile phones internationally. . We plan to achieve this using a variety of marketing strategy methods, all underpinning the primary goal of ensuring the business meets the customer's specific needs. Various marketing strategies will be used to ensure that the objective of market leadership is achieved. Some of the proposed strategies are such as ambush marketing where we will use publicists to make the most of unambiguous events from various parts of the world. Cloud marketing will also be used when certain marketing capital and resources are transmitted online to allow corresponding parts of the business to cultivate, transform, exploit and share them. Community marketing will be used among existing customers to promote product loyalty and satisfaction, in the hopes of increasing word of mouth advertising. There is also a pervasive debate over the use of free marketing strategy for specific products with the aim of increasing sales and...... middle of paper ......r aggressive promotion criteria to ensure the business captures new customers. in monopolized areas. In order to eradicate monopolization, it was necessary to compete with competing organizations on current trends. An analysis of recent trends conducted to determine customers' preferred mobile phone specifications revealed a growing trend of Android phones. This gives rise to the need to invest in Android mobile phones to keep up with the changing trends. This will involve a careful review of various competing products and ensure that we begin production of Android phones to have a competitive advantage in the telecommunications market. Works Cited Goi, CL 2009, "A Review of Marketing Mix: 4Ps or More?", International Journal of Marketing Studies, vol. 1, no. 1, pp. 2-15.SKITMORE, M., & SMYTH, H. 2009. Marketing and pricing strategy. 92-111.