IntroductionWhat is fair trade? Is it fair to ensure that everything is equal and impartial? Is it fair to avoid cheating and fraud? Or, is it just an event filled with bright lights, colors, and candy that many of us attended as kids. In the world of business and commerce, the term fair is defined as ensuring fair treatment and opportunity for all consumers and producers. The business world revolves around products (50). Almost everyone in the world is a coffee drinker or knows one. We might think: “Coffee? For what? I mean, it’s just coffee…” The thing is, it’s not “just coffee.” Coffee is a beverage that is an accepted societal addiction: people of all ages, adolescents, adults and the elderly, enjoy it. Due to the large demand, there are a considerable number of coffee plantations across the world. The majority of coffee grown is found in South America or Africa. Due to the strong aroma of coffee that is taking over the planet, it is crucial that it is stocked in our supermarkets so that we can buy it when someone needs it. Getting coffee into supermarkets and people's cups creates an extremely harmful effect that could potentially be repaired (Cycon). Trade is now a complex issue. Trade is between consumer and producer. In early history, trade was a means of livelihood. Specialized workers created goods to trade among themselves. This cooperation allowed chicken farmers to exchange eggs for milk from a cow farmer. Coexistence with each other was embraced. In modern times, commerce has become corrupt and focused on productivity rather than sustainability (Peace). A capitalized market is the cause of this; supply and demand, the higher the demand, the more ...... middle of paper ...... world of fair trade coffee. New York: Chelsea Green, 2007. Print. Decarlo, Jacqueline. Fair Trade Guide for Beginners (Beginner's Guides). Minneapolis: Oneworld Publications, 2007. “Fair Trade” print. Wikipedia, the free encyclopedia. Internet. February 1, 2010. .Jaffee, Daniel. Brewing Justice Fair trade coffee, sustainability and survival. New York: University of California, 2007. Print.Peace Coffee. Internet. October 20, 2009. .Sick, Deborah. Household Farmers of Golden Bean Costa Rica, World Coffee and Fair Trade. New York: Northern Illinois UP, 2007. Print. “Top 5 indicators of sustainable coffee:” Coffee and conservation. Internet. February 2, 2010. .TransFair USA | Home. Internet. September 10. 2009. .