Gender Bias in Sports MediaIntroductionIn today's society, it is almost impossible to imagine our lives without the media. Television, radio, social media and other types of media have a great influence on our lives and we all use them daily. They give us our news, entertain us, and base much of our views and beliefs on what we see and hear in the media. Media has many positive aspects; However, given the major influence they have on individuals, the media can have many disadvantages. One of these disadvantages would be the media's ability to create negative perceptions among viewers. An example of this problem with the media is the coverage of men's and women's sports. Professional and college sports are omnipresent in the media. They appear on television, in magazines, in advertisements and in many other places. While it's good that sports are getting so much attention, the problem with sports media is that women's sports don't get the same coverage as men's sports. Sports media focuses almost entirely on men's sports and women's sports do not receive the same attention they deserve, and even when female athletes are covered in the media, they are almost always feminized and gendered. Sports media maintains many gender biases against women's sports, which creates negative perceptions of them in our society. Female athletes must receive the equal treatment they deserve from the media. Television Coverage Since the enactment of Title IX in 1972, women have shown great improvements in their involvement in sports. More women than ever are participating in sports and their numbers continue to rise. Although women's sports have become increasingly popular and...... middle of paper... ky, Cheryl. "Gender in Televised Sports: News Shows and Highlights 1989-2009." » Feminist Research Center (2010): 1-35 Web. April 7, 2014. Messner, Michael; Duncan, Margaret, Carlisle; Cook, Cheryl. “Silence, Sports Bras, and Wrestling Porn: Women in TV Sports News Shows and Highlights.” Journal of Sport and Social Issues 27.1 (2003): 38-51. Sociological summaries. Internet. February 17, 2014. Messner, Michael; Duncan, Marguerite; Jensen, Kerry. “Separating the guys from the girls: the gendered language of televised sports.” » Gender and Society 7.1 (1993): 121-137. JSTOR. Internet. February 12, 2014. Riggles, Kile. “Gender bias in sports media. » www.surveymonkey.com. Internet. March 27, 2014. Theberge, Nancy; Cronk, Alan. “Work routines in newspaper sports departments and coverage of women’s sports.” Sociology of Sport Journal 3.3 (1986): 195-203 Sociological summaries. Internet. April 7 2014.