The Marketing MixThe objective of this document is to get an understandable idea of ​​the marketing mix. The marketing mix is ​​an essential element of every company's marketing system. The marketing mix includes four recognized key facets: product, place, price and promotion. The mix is ​​the arrangement of all four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix, each category must be examined independently and the connection between each of the elements of the marketing mix must be addressed. First, product is the part of the marketing mix that relates to the plan and formation of the tangible item or service presented to the consumer. Therefore, the product is noticeably vital to the remaining elements of the marketing mix, as the proposed creative will primarily form the basis for producing the three additional elements of the marketing attack line. Therefore, the company must follow a line of inquiry regarding the target market to decide whether a potential product is actually wanted by the buyer. So, if the company discovers considerable interest in the product, then it should move forward with the design. As a result, the company will set the value scale of the product with the price of the product with the aim of achieving a sense of balance that produces an item that is extremely attractive to prospective consumers. Therefore, the company's marketing team is required to produce a manufacturing plan and be ready to gather demand for the creation, Perreault et al, (2009). Second, the service or product is created; therefore the...... middle of paper ......t in which distribution costs are low for the company but perceived positively by the consumer and easily accessible. Finally, balance the four Ps to fit product, price, placement and promotion so that both the consumer and the business benefit. Works cited: Perreault, WD, Cannon, JP and McCarthy, EJ Jr. (2009). Basic Marketing: An Approach to Marketing Strategy Planning (17th ed.). New York, NY: McGraw Hill. Kotler, P. and Keller, K.L. (2009). Marketing Management (13th ed.). Upper Saddle River, NJ: Prentice Hall. About McDonald's. (2011). Retrieved from http://www.aboutmcdonalds.com/mcd/our_company.htmlMcDonald's UK website. (2008) Retrieved from website http://www.mcdonalds.co.uk/static/pdf/aboutus/education/mcd_marketing.pdfMcDonald's World, (2011) Retrieved from website http://www.mcdonalds.com/us /en /websites.html