Today's generation has captivated humanity and has significantly improved their way of survival, more than ever before. Scientific and technological advancements have brought radical changes to all aspects of life, as well as complications. In particular, information and communication technologies (ICT), technologies that allow access to information via telecommunications, have radically changed the way we communicate thanks to the introduction and advancement of telephones mobile. Cell phones have been popular since the late 1900s. And in 2011, with over seven (7) billion mobile connections worldwide and unique mobile subscriptions of over 3.5 billion, cell phones have become very popular , particularly among young people, and have become commonplace in educational establishments. In the Philippines, mobile phone networks covered ninety-nine percent (99%) of the population in 2010, and eighty percent (80%) of households reported owning a mobile phone. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayA cell phone or cell phone is a device that can make and receive telephone calls over a radio link while moving across a wide geographic area. Besides calls, it can also provide a variety of other services such as text messaging, music playback, email, Internet access, infrared, Bluetooth, business applications, games and photography, etc. It was first introduced in 1973, and in 1983 the first mobile phone was released. Since their growing popularity, mobile phones have become a central part of people's lives and culture. People holding and looking at their cell phones is a common phenomenon everywhere. In the educational context, even a casual observation of today's students will reveal that cell phones are used in every likely campus environment, including the classroom. Research by Tindell and Bohlander (2012) even suggests that cell phones are routinely used by students during class time, despite rules against doing so. In a study by Levine et al. (2007) on the impact of cell phone use in education, it was suggested that cell phone use by students can be a distraction in academic situations. The various features that modern mobile phones have create a temptation to surf the Internet, check social networks (e.g. Facebook), play video games, contact friends, explore new applications or participate in many leisure activities based on mobile phone. that some students can't resist getting involved when they should instead be focusing on academics. In a similar study conducted by Kirschner and Karpinski (2010), it was found that mobile phone use is negatively related to students' academic performance and cell phone use is negatively related to students' academic performance. The negative relationship between mobile phone use and academic performance is attributed to a decrease in students' attention while studying or a reduction in time spent on uninterrupted study. As mobile phone technology continues its rapid development, most students perceive the mobile phone primarily as a leisure device. , use itusually mainly for social media, watching videos, surfing the internet and playing games. Having their own mobile phone or having access to such devices, students have access to a variety of electronic media anytime, anywhere. The above-mentioned activities using mobile phones are time consuming and very distracting. In such a case, with so much attention given to cell phones, their use may interfere with students' study habits, which may ultimately affect their academic performance. From the beginning, man was created to be diverse. We were created to be in the company of others. Each having unique personalities, we were able to understand each other through the process of communication. Communication is such a vital aspect of our existence and survival that we have designed ways to make it possible in every situation. With the increase in knowledge and advancement in technology, the means of communication also improved significantly and eventually mobile phones were invented. Mobile phones were primarily intended to function as communication devices. The first generation of mobile phones could only make and receive calls. They were so bulky that it was impossible to carry them in a pocket. As these devices evolved, they became smaller and more features were added, such as multimedia messaging service (MMS), which allowed users to send and receive images. Most of these MMS-enabled devices were equipped with cameras, which allowed users to take photos, add captions, and send them to friends and relatives who also had MMS-enabled phones. Today's mobile phones come with many additional features, such as web browsers, games, cameras, video players, and even navigation systems. The use of electronic media, including mobile phones, has recently been associated with poor student academic performance. The explanation can be attributed to multitasking. Several studies reveal that students report regular use of various electronic media, including cell phones, while studying, in class, and during homework. Additionally, studies also identify a negative relationship between multitasking and academic performance. First, Wood et al. (2012) measured the effect of multitasking on students' ability to learn from typical university classroom lectures with a collection of electronic media. MSN messaging, emailing, and using Facebook via computer were all studied alongside mobile phone texting. Results showed that, compared to students who did not multitask, students who multitask with one of the technologies were associated with lower scores on follow-up assessments. Second, Junco and Cotton (2012) used hierarchical regression to determine the power of multitasking to predict actual academic grade point average. Results showed that multitasking on Facebook and texting were significantly and negatively related to college GPA after controlling for gender, actual high school GPA, time spent preparing the student's courses and Internet skills. Finally, Rosen et al. (2013) observed the study behaviors as well as study contexts of a sample of students. THEParticipants were observed for 15 minutes, with their on-task and off-task behaviors recorded every minute. The results showed that participants were generally distracted by media such as Facebook and text messages after less than 6 minutes of studying. Additionally, measures of daily Facebook use and daily texting behavior predicted off-task behavior during study periods as well as self-reported GPA. These studies suggest that social networking sites such as Facebook, texting, Internet use, and emailing, potentially cause multitasking. and task switching during academic activities, leading to decreased academic performance. As multiple activities can now be performed on a single device, the mobile phone, the relationship between mobile phone usage and academic performance becomes more evident. Mobile phone use and multitaskingThe relationship between mobile phone use, via multitasking, and students' academic performance can be explained by three theories: the cognitive theory of multimedia learning, the information processing theory and the Treisman attenuation model. The Multimedia Principle, a theory studied in depth by Richard Mayer, is based on the idea that learners learn best when they participate in relevant cognitive pressing activities. such as attending to relevant material in the lesson, mentally organizing the material into a coherent cognitive representation, and mentally integrating the material with their existing knowledge. According to Mayer, humans can only process a limited amount of information in a channel at a time, and they make sense of incoming information by actively creating mental representations. Additionally, Mayer emphasizes the importance of learning when new information is combined with prior knowledge. Information processing theory, proposed by George A. Miller, is a cognitive methodology for understanding how the mind processes sensory information. The model assumes that information from the environment is subject to mental processes beyond a simple stimulus-response model. “Inputs” to the environment pass through cognitive systems which are then measured by “outputs”. Received information can take several paths depending on encoding, attention, storage and recognition. The theory examines real-time reactions to presented stimuli and how the mind converts this information. Selective attention requires stimuli to be filtered so that attention is focused. The Treisman model retains this first filter which only works on the physical characteristics of the message. Treisman states that the unattended message is processed less thoroughly than the attended message, and that the processing of the unattended message is attenuated or reduced to a greater or lesser extent depending on the requirements of the capacity-constrained processing system. Critical SynthesisThe ability to perform well in school can be attributed to, among other things, a student's study habits, personal motivation, and concentration. While mobile phones seem capable of contributing to student learning through their various applications, they also become a great source of distraction and consume a lot of time. The presence of distractions interferes with a student's study habits and can ultimately harm their academic performance. The studies reviewed showed the following:• Mobile phone use by students..