IntroductionThe purpose of this research paper is to present the mechanics and reasoning behind the proposed personal portfolio project to be created by Rob Geis over the next year university for the final year module. Rob Geis is currently a sophomore in the Multimedia Technology and Design course at State University. Eager to pursue a career in website development, Rob will undertake a one-year internship in website development during the academic year at Global Digital Solutions. Project Objectives The following are the main objectives of the project: • Create a strong brand with offline and online touchpoints in which is modern, relevant and consistent. • Create a portfolio of innovative websites to showcase my previous work, attract employers and deliver an exceptional user experience. • Have an in-depth knowledge of what it takes to create and maintain a user experience-driven website. • Understanding of where the future of the software development industry is heading websites and its technologies. The objective of this research paper is to recognize the main components necessary to achieve the objectives, what they consist of, and the theory behind them. This will be done by exploring examples with both successful and unsuccessful results. Branding What is a brand? A brand is generally defined as a visual asset used across a series of products to create an identity. Although a brand is much more than that, the visual aspect of the brand not only serves to attract the customer, but it also reminds us of our previous experience or the feelings they have towards that particular brand. Essentially, a brand is not effective without an equally effective product, and vice versa. The brand is then as important as the product itself. What an effective brand needs: Be emotional: be more than just a logo, be a promise that answers questions about a person or company like "who am I?" and “what am I talking about?” » Consistency: A brand is seen at every touchpoint with a consumer to ultimately shape an overall brand image. Consistency is necessary throughout your image and products. Personality and style: in this case, the brand will represent a digital media generalist. A certain personality and style must be shown to represent the digital artist on a more personal level. Audience: A strong brand must first know its audience and the message it wishes to convey before creating an effective communication strategy. Know who your audience is and appeal to them directly.