A world without Big Macs, Happy Meals, Chicken McNuggets and the phrase “I love it” is almost inconceivable. People around the world have become accustomed to the tall, shiny golden arches that are the famous McDonald's emblem. McDonald's understands the concept that culture comes from power. In this case, American culture runs through the veins of this fast food giant and the greater the supply, the greater the demand. It's no secret: McDonald's has become one of the largest fast food retailers in the world. It became a well-known icon that played a major role in globalization, with chains operating in many different countries… transforming the meaning of fast food all over the world. Everyone has heard of McDonald's, but where does this familiar name come from? When people think of American cuisine, it's not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and operated a small restaurant in San Bernardino, California in the 1940s. In 1954, a man named Ray Kroc met these two brothers while selling multi -mixers and was impressed with the business they were running. The menu was compact, offering only a few burgers, fries, and drinks, but the restaurant was efficient in its operation. Ray Kroc pioneered the idea of ​​spreading McDonald's restaurants across the United States, and in 1955 he founded the McDonald's Corporation. In 1960 he purchased exclusive rights to the name. Kroc was able to significantly expand this small business, so that in 1958 McDonald's sold its 100 millionth hamburger. ("McDonald's.com")Ray Kroc wanted to build a restaurant system famous for its food and also... middle of paper ......Print.Kincheloe, Joe. The burger brand: McDonald's and the culture of power. Philadelphia: Temple Univ Press, 2002. 9-185. Print.Mallaby, Sebastian. “Win hearts and stomachs.” Phil Taylor website. University of Leeds, UK, January 29, 2007. Internet. April 30, 2011. .Malone, Elizabeth and George Ritzer. “Theory of globalization: lessons from the export of McDonaldization and new means of consumption.” Amerstud (2008): 97-112. Internet. April 26, 2011. “Our Story: McDonalds.com.” McDonald's.com. McDonald's, April 20, 2011. Internet. April 20, 2011. “Ray Kroc.” Biography of Ray Kroc. Internet. April 20 2011. .