Section 1Introduction Typically, a smartphone is defined as a device capable of performing many of the functions of a computer, usually having a relatively large screen and a system operating system (OS) capable of running general-purpose applications. (Oxford Dictionaries). In recent years, smartphones have undoubtedly largely fulfilled their role as a technology hub to contribute and expand the technological world. Moreover, it has become essential to people as part of their ordinary lives. Smartphone technology is very easy to understand since it is a common tool these days to connect people on a daily basis. A smartphone has become a unique and essential device to carry around because all the possible functions like music player, camera and internet browsing, usability are now part of a smartphone and it is easier to access to everything at the same time. Today's technological advancements are bringing the human race to a level where almost anything is possible. For example, recent smartphones are becoming very practical and compatible in terms of size. In the Marketing Metrics case study prepared by Nielsen Company on the smartphone market and its consumers, the smartphone market is witnessing staggering growth and has the potential to surpass others. leading technology markets like laptop brands and TV brands. However, the smartphone market is integrated with the inventors and producers of operating systems (OS). Overall, Research in Motion Blackberry (Blackberry) and Apple IPhone (Apple) are the two main companies unified through the operating system (OS) as inventors and producers. These two companies distinguish the rest of the inventors of operating systems (OS) such as Android, Microsoft Windows/WP7, Symbian...... middle of paper...... and a market share of 75% compared to Apple. 14% and Blackberry at 4.3% (The Next Web). The rest of the market is occupied by other operating system (OS) inventors and producers trying to compete with cash cow competitors. The result is such that Android manufacturers have made the product accessible to everyone, everywhere. Apple tried to establish this method but unfortunately failed due to price factors. When it comes to pricing factors, Apple products do not cater to everyone at all levels since they are marketed as a luxury product. Therefore, Android has offered affordable pricing with a user-friendly smartphone and an easier availability product. Moreover, the future of Android is classified in the safe zone because they have the support of Google, Google's resourceful exploration and development team regularly releases new products to stutter the competitors..