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  • Essay / Why MBA in Marketing is my goal

    Since my formative years, I have been captivated by the profiles of eminent marketing executives and accomplished entrepreneurs. I realized early on that a significant portion of these people embarked on their marketing journey at a young age. Motivated by this realization, I decided to delve into the field of marketing after completing my BBA from CV Raman University. Through persistent effort and networking, I landed my first position with Chattarpur Farms, a nationally recognized event management company. In this dynamic role, I reported directly to the General Manager while leading the marketing and sales department. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay My tenure at Chattarpur Farms has uncovered the complex process of identifying marketing opportunities, affirming the adage that one needs a discerning eye to spot them. Within the company ecosystem, I paid meticulous attention to detail to develop effective marketing and sales strategies. As a department head, I oversaw a team of over 300 capable event managers, a responsibility that taught me valuable management skills through supervising high-level staff of age and of experience. Participating in daily decision-making processes involving complex marketing strategies, I also led the integration of technology-based marketing analytics. The result of this initiative has been remarkably rewarding, with our company's bookings increasing by 120% in six months, catalyzing a domino effect on revenue generation across all operational facets. In the immediate future, my ambition is to contribute to the sales and marketing division of a large multinational company. This trajectory will provide me with the opportunity to identify and evaluate emerging market prospects, orchestrate the effective promotion and launch of new products, and ultimately advance to leadership positions in the commercial domain. This career path aligns with my overarching goal of becoming a successful marketing entrepreneur, fortified by a solid foundation of sales and marketing skills. Additionally, immersion in a multinational corporate environment will facilitate collaboration with people from diverse backgrounds, providing rich opportunities for learning and growth. Recognizing the symbiosis between academic success and personal development, I actively engaged in extracurricular initiatives such as volunteering with Rotary International. Through initiatives such as the RYLA (Rotary Youth Leadership Awards) in India, I have had the privilege of providing training and mentoring to underprivileged students, an experience that has highlighted the importance of social and leadership qualities for complete university degrees. Embarking on a global master’s program represents a pivotal moment in my professional journey. While my bachelor's degree laid a solid foundation for my initial career goals, pursuing an international business program at your prestigious university is poised to equip me with an array of cutting-edge product positioning techniques , new product development, media planning and marketing communications. Additionally, I plan to increase my skills with advanced analytical tools and methodologies to improve marketing effectiveness. Enrolling in a graduate management program at Hult Business School promises to hone my instincts through the study teaching method ».