Table of ContentsIntroductionDiscussionDefinition of McDonaldization and StarbuckizationWhat did Starbucks add or remove from the McDonald's model?Should the concept of “Starbuckization” replace “McDonaldization » ?ConclusionReferencesIntroductionGeorge Ritzer has expanded, updated, and produced a critical analysis of the impact of social structural change on human interaction and identity based on central elements of Max Weber's work. The important topic of Weber's study of modern society was the process of "rationalization". Rationalization, also known as "making excuses," is a defense tool in which questionable behaviors or feelings are justified and is also an easy error in reasoning. Ritzer suggests that by the end of the twentieth century, the socially organized arrangement of fast food became the organizational force representing and extending the process of rationalization further into the realm of everyday contact and individual identity. McDonald's served as a model for this process in the 1990s. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The word McDonaldization was developed by an American sociologist named George Ritzer in his book titled “The McDonaldization of Society” in 1993. According to George Ritzer in his book, the terms McDonaldization mean that the company adopts the characteristics of a fast food restaurant. McDonaldization brings many benefits to society. Aspects of McDonaldization include efficiency, calculability, predictability and control. The word Starbuckization can refer to the homogenized social force and the phenomenon of Starbucks controlling other parts of society. Starbucks was first established as a coffee bean roaster and retailer in Seattle, Washington, in 1971, and has expanded throughout the United States and around the world. Students at the University of San Francisco came up with the idea of ​​selling high-quality coffee beans that they had been taught to roast. There are four major elements of Starbuckization that share the same elements with McDonaldization. There is efficiency, predictability, calculability, and control through non-human technology. Starbucks emphasized its quality brand image, coffee culture, personal connections with customers, and social responsibility compared to McDonald's. DiscussionDefinition of McDonaldization and StarbuckizationAn American sociologist, George Ritzer developed the word McDonaldization in his book titled “The McDonaldization of Society” in the year 1993. Ritzer stated that the word “McDonaldization” refers to the time when a company adopts the characteristics of a fast food restaurant. The process of McDonaldization can be briefly described as the method in which "fast food principles begin to dominate more and more sectors of the recent quantified idea about the global homogenization of cultures due to globalization." McDonaldization is the method by which the principles of fast food come to neglect more and more sectors of American society as well as the rest of the world. McDonaldization is a reconceptualization of rationalization and scientific organization. McDonaldization brings many benefits to society. Aspects of McDonaldization include efficiency, calculability, predictability and control. Starbucksization is a homogenized cultural force and phenomenon of Starbucks dominating other aspects of society. Starbucks has expanded across the United States and around the world. THEStudents at the University of San Francisco came up with the idea of ​​selling high-quality coffee beans that they had been taught to roast. There are four major elements of Starbuckization that share the same elements with McDonaldization. There is efficiency, predictability, calculability, and control through non-human technology. Starbucks emphasized its brand image of quality, coffee culture, personal connection with customers and social responsibility compared to McDonald's. Starbucksization has made coffee culture a way of life on a global scale. When Starbucks enters a foreign country, it causes glocalization and cultural heterogenization. Rather, Starbucksization has globalized the different types of coffee in a standardized way. What did Starbucks add or remove from the McDonald's model? Starbucks has moved away from the mundane pricing of McDonald's and toward the McDonaldization of a better product, particularly coffee. Before the creation of Starbucks, the quality of American coffee was a bit disappointing. Starbucks has spearheaded a now limitless trend toward gratitude and drinking higher quality coffee in America. It was the same in different countries, where the value of coffee was more horrible than in America. Starbucks has had great success in countries characterized by poor quality coffee and lacking a strong coffee culture, such as Japan. Today, Japan has more than 800 Starbucks stores. But the countries which have high quality coffee and the society already known about coffee culture like Turkey, Italy and France pose a big challenge to Starbucks. Starbucks has removed the McDonald's model from the harsh approach and image to a softer one. . Starbucks makes an improvement with the furniture they used. Starbucks offers padded chairs and sofas rather than McDonald's, which are stiff and use hard chairs. Starbucks provided a very conducive environment for customers to have a business meeting, discussion or review rather than McDonalds which focuses more on family where they prepare an indoor play area for children to play there while parents eat their meals. Starbucks can be seen as the ideal "third place", while McDonald's ideal customers are for those who don't want to set foot in the restaurant. McDonalds focuses on ensuring that the customer does not stay in the restaurant for long, rather than Starbucks. It seems that Starbucks has a welcoming environment that allows customers to stay in the store for a long time while enjoying their drinks. Starbucks has a unique and personal concept for its business. They offer a new phenomenon: a welcoming environment where customers can stay in the store for a long time. Starbucks also tried to be very familiar with customers. They write the customers' names on the cup to pretend they are something. Starbucks truly cares about customers and employees. The differences between McDonaldization and Starbuckization are that McDonaldization has much more specialized food for each individual, but Starbuckization offers the different types of coffee in a standardized way. You can walk into a Starbucks in Los Angeles and get a caramel macchiato that tastes just like a Starbucks caramel macchiato in Japan, and from east to west you can guarantee there will be the same coffee selections at any given Starbucks. “Starbuckization” replaces “McDonaldization”? In my opinion, McDonaldization cannot be replaced by Starbuckization because both have the same concept of efficiency, predictability, control and irrationality. The difference between the two concepts lies in