The Always company is a brand of feminine hygiene products and has been in business since 1984. The advertisement analyzed in this essay seeks to attract attention of the viewer and to provoke the viewer to associate this product with herself and her life experiences through the expression “Like A Girl”. As a result of this advertisement, Always is very hopeful that this will lead to an increase in sales of its products. Throughout this essay, the underlying meaning, objectives, target audience, appeal to pathos as well as the media landscape will be analyzed and broken down. The Always advert and its 'Like A Girl' message seek to convey a strong directive that not only every maturing girl, but all women at some point, need to hear as they begin and continue their journey to femininity. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The setting of the advert is a normal casting room with a light blue background and the angles and frames used by the director give the viewer a glimpse of the environment. making an advertisement and gives the viewer the impression that they are not really watching an advertisement but rather participating in this process. This advertisement is aimed at and appeals to female audiences more than men. It is aimed at women of all income types, ethnicities and ages. A young girl begins her adolescence between the ages of 8 and 13, so the advertiser and advertisement are trying to reach any woman between the ages of 8 and 45. The product that the advertisement is trying to sell is a necessity for every woman at the specified age and is attractive. parents who want to buy the product that makes their daughter happiest. That being said, this product should be accessible to most income types, whether low or high. Although there is a big debate in the United States today about making these products free because women can't live without them, feminine products are difficult to obtain among certain ethnicities and levels. of income. The fact that advertising is aimed more at women is very important; we see the advertiser using regular people in normal clothes, performing everyday actions and not just attractive models in revealing clothes like most other ads. This shows that the director and advertiser wanted the advert to be as relevant as possible. The director and announcer also made sure to include all ethnicities, hair colors, ages and even added men in the video in hopes that it would appeal to everyone. In addition to being accessible to most women, this advertising can be seen in a wide expansion of the media landscape from doctors' offices, television advertisements, pop-up advertisements on social networks and perhaps even articles of magazines in all types of places and magazines. In order to reach a wide audience and all types of women, this advertising must be accessible to everyone on the media. All types of people have some type of media, so the advertiser seeks to effectively describe the product and use advertising in all types of media landscapes. This ad can be considered a high-cost ad because its length is three minutes and eighteen seconds, while most low-cost ads are 30 seconds or a little longer. This ad was also placed as a Super Bowl ad, which was estimated to cost $4 million. The advertiser uses the high cost of this advertising toensure that advertising is accessible to a large number of people around the world. Normally, Always's advertisements focus on the durability and quality of their products. This ad however was fresh and new and sought to talk about their products in name only. Although it explicitly talks about their products, this ad was made in the hopes that women either already knew their name or would like the message so much that the viewer would search for the brand and the product being sold. Instead of using their platform to talk about generic products, they used their vast platform to reach the next generation of consumers and millennial girls in the face of increasing competition and growing teen shame. The ad has also been used to bring confidence and strength to those who think negatively about the phrase "Like A Girl". This was in hopes of attracting and empowering women and girls who struggle with being labeled as weak because of their gender. Most advertisements used scantily clad male or female models during sexually themed advertisements to attract people's attention. However, throughout the commercial, the commercial always uses real people to connect to the viewer's pathos and get them to identify with the sport, such as the actions the director asks people to do. This advertisement can really touch the hearts of most women and make them associate this phrase “Like A Girl” with their products and advertisements. The announcer also uses the phrase "When does 'liking a girl' become an insult?" » to directly attract the public and make them aware of the harmful impacts that can result from comparing “woman” to “weak”. The goal was always to make us take "Like A Girl" as a compliment at the end of the commercial and hopefully feel confident in our gender because being a woman isn't a setback like many see him. This advertising is used to build and help that trust. which mostly collapses during adolescence and becomes worse. Women need to empower other women and this ad embodies that and every woman who watches it should feel empowered, not alone, and supported by others. This ad also appeals to ethics by showing their knowledge of young girls' issues and demonstrating that they are not trying to sell something but understand their emotional state. The logos are also used to educate the viewer about the impact that hurtful words such as "weak" and "like a girl" can have on a young woman. So it is important and logical to educate viewers on topics like this because many do not understand that words can alter a person's self-esteem and once this is understood, people change their behavior, much like the young boy in the video who was asked to do it. explain why being like a girl was a bad thing, he couldn't understand or understand why that would be the case after being put into perspective. The ad also uses the mirror and window strategy to connect with the viewer on a personal level. Throughout this advertisement, the viewer is shown things in the mirror effect of people of all ages, from mature adults to young children, each with a different perspective on the expression mentioned “Like a girl.” The director and advertiser do this in the hope that no matter what age the viewer is watching the advert at that time, they will identify with the product and the people by seeing themselves reflected in this advert and the struggles that they have