What is Steers and what do they specialize in? Steers is a quick-service burger brand and the raison d'être of Famous Brands Group. Steers was the first restaurant group owned by Famous Brands, making it the longest-serving member of Famous Brands. Steers specializes in flame grilled burgers and has been voted Best Burger in Joburg for the last 18 years as well as Best Chips for the last 14 years at the Best Of Joburg Awards for leisure options. The Steers burger range is dominated by 100% pure beef burgers. Food is freshly prepared in each restaurant. Steers supplies key burger ingredients, including buns, patties and sauces, to all of its franchises through Famous Brand Services and approved suppliers. Steers has 505 restaurants located in South Africa and 45 stores in other African countries such as Swaziland, Zimbabwe, Kenya, Botswana, Zambia, Tanzania, Ivory Coast, Mauritius, Namibia and Nigeria. Steers recently expanded to the UK and is currently expanding into North African and Middle Eastern countries such as Dubai, Saudi Arabia, Lebanon, Morocco, Iran and Egypt. Vision and Mission Statement Steers’ vision is to create and deliver to customers the “perfect burger”. To do this, Steers has retained its unique taste and sales proposition. As a result, Steers has won numerous awards, including Best Burgers of the last 18 years and Best Chips of the last 14 years. Ownership Forms • Famous Brands Limited is a public company listed on the Johannesburg Stock Exchange. A public company is a company with one or more unlimited shareholders, which determines the number of shares available to be bought and sold. • Famous Brands Limited is the "parent" company of many franchises, meaning they middle of paper ......garnish on the top of their patties rather than the bottom to prevent hamburger buns takeaways don't get soggy. • Steers has adapted over the years with a theme inspired by 60s cowboys; bright orange in the 80s and more recently going back to basics by focusing on their burgers. They have also adapted their logo as they have changed, resulting in 4 logos over the years. • Steers franchisees and staff go through a month-long training program to learn everything there is to know. has to know about the brand in order to guarantee customers the best service.• The new Steer's stores are built in such a way that customers can see the kitchen where the food is prepared. This creates transparency and interaction with staff and allows customers to get a behind-the-scenes look. • The first steers in the UK opened on 6 July 2013. • Steers are located at 29 of 31 Shell Ultra City sites in South Africa..