Inconsistent and consistent information in the psychology of stereotyped behavior.The theoretical and practical implications of inconsistent and consistent information in the psychology of stereotyped behavior differ in two ways. With consistent information, a group is known for certain behaviors (negative or positive), and the subject analyzing the behavior may lose interest since the known behavior is consistent with the stereotype. However, when a group shows inconsistencies in perceived stereotypical behaviors, the analyzer will question these inconsistencies and pay special attention to the group.Case StudyPractical Consistent BehaviorRecently, the media has produced audio files of stereotypical, racist, discriminatory and defamatory statements by Donald Sterling, owner of the Los Angeles Clippers. Despite being given the benefit of the doubt, the term "racist" stuck in the media public's mind, thus labeling Sterling a racist before personally meeting Sterling. However, as the days and weeks passed, Sterling's consistent behavior on camera showed evidence of racism. In analyzing Sterling after the release of the first audio file, the author's attention focused on Sterling's words which, according to Schneider (2004), revealed Sterling's character and behaviors (124). The media, according to Macrae, Stangor, and Milne (1994), "promoted stereotypes by asking subjects [i.e., media audiences] to list stereotype-relevant traits" (quoted in Schneider, 2004, p. 124). Therefore, the author used categories under gender (white male), race (Jewish), and an active schema under (racist). The audio file was the source of "perceivably degrading comments that were reported... middle of paper... and which would continue to be monitored and analyzed while paying "additional attention to behavior" (125). The aforementioned examples support Schneider's hypothesis: Inconsistent and consistent information in the psychology of stereotyped behavior. Works CitedHilton, JL, Klein, JG, & von Hippel, W. (1991). Attention allocation and impression formation. Personality and Social Psychology Bulletin, 17, 548-559. Macrae, C.N., Stangor, C. and Milne, A.B. (1994). Activation of stereotypes: A functional analysis. Journal of Experimental Social Psychology, 30, 370-389. Schneider, D.J. (2004). The psychology of stereotypes. New York: The Guilford Press. Stern, L.D., Marrs, S., Millar, M.G., & Cole, E. (1984). Processing time and recall of inconsistent and consistent behaviors of individuals and groups. Journal of Personality and Social Psychology, 47, 253-262.