In the 1940s in Argentina, the populist style began to dominate the political scene and its greatest pioneer was the colonel turned president, Juan Peron. Peron rose to power using the populist techniques of the time. He began by building relationships with the working class, talking one-on-one with union leaders and listening to their concerns. This intimate setting made him feel like he truly cared about the working class and unions, not just as a politician, but as a friend (Fraser, 40). An essential and unforgettable aspect of Juan Perón's rise to power was the contribution of his wife, Eva Perón. Eva's fanatical support of Peron's vision of the "New Argentina" allowed him to ultimately win the love of the people. During the first months of Evita and Peron's public relationship as mistress and colonel, her contributions to his rise to power were not yet entirely significant. One of the ways Evita enhanced Peron's early career was her role as head of the broadcasting industry under Peron's control. She helped him by recounting Peronist propaganda on their radio show, w...