As a member of the market research team for digital marketing solutions, my job was to analyze a coffee shop operation from the perspective of 'a customer. So, on August 18, I went out for breakfast at Café 5 to personally experience its unique ambiance and at the same time review the menu. The cafe's opening hours were from 9:00 a.m. to 9:30 p.m., making it accessible to customers throughout the day. It was located on the opposite side of the shore with a wonderful view of the ocean. The neighborhood is a popular place for people because it is close to the city center and the beach. Café 5's sizable sign effectively etches the place's logo into the eyes of passers-by, distinguishing it from the surrounding small restaurants. Nearby there were several car parks making the café easy to access and arrival very comfortable. Not only the service environment contributes to the great success of the cafe but also the products they offer. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Although the cafe offers indoor and outdoor seating, the latter proves too tempting for customers as they are captivated by a seaside view of the ocean and promenade. In the outdoor seating area, guests can look out over the shoreline and watch people walking along the boardwalk. The Café offers a beautiful service space with a Parisian touch in its decoration and furniture. All the inventory was in red, which made the design stand out. Everything came together perfectly and made it feel like you were in a Parisian bistro instead of a normal cafe in Townsville. Before entering the cafe, I was amazed by the vast ice cream counter at the entrance. I decided to order a coffee first, check out the beautiful scenery outside and have an ice cream before leaving the cafe. The ordering process took a little time and energy, streamlined with fast service and the resulting lack of queues. The staff were friendly with a big smile on their faces, making me smile instantly too. I looked through the menu, which was printed on A3 paper and laminated on both sides. I was slightly disappointed by the limited variety of products they offered, but at the same time it made my choice simple and easy. I was delighted to see the multitude of gluten-free options, demonstrating that they want every customer to be able to choose from their menu. I ordered a coffee and avocado toast. The price of a small cafe was 4 dollars and compared to other cafes, the price is similar and reasonable. When I went back to sit outside, I realized my chair was a little wobbly. As soon as a staff member noticed this problem, they responded quickly and took care of it. The sounds present were the ocean waves and conversations around me. The staff members were dressed in matching black and red uniforms and looked very professional. Everyone was always smiling and very courteous to each customer. The coffee arrived very quickly at my table in a small red cup with a little chocolate powder on it and a little sugar on the side. Before drinking the coffee, I thought that maybe it was still too hot, because of past experiences. However, when I tried the coffee, the temperature was perfect and, thanks to the chocolate powder, it was delicious. Shortly after, my avocado toast arrived on a red plate. I was then looking for any promotion of the cafe, but I didn't even see a single poster or banner outside. I looked online and realized they mainly focused on marketing in.