Call an Uber for cute kittens to play with; call a Lamborghini Uber for a free ride; call a Magnum Uber for ice cream delivery. Uber Technologies, INC., the pioneer of the ride-sharing industry founded in 2009, has successfully captured people's attention and generated fervent social reactions through its innovative public campaigns. In this period of global economic growth and business competition, Uber brand advertisements have not only provided users with convenient and cheap service, but also creative events to bring more enthusiasm into daily life. It is important to review and study Uber's communication strategies because the latter has captured a huge market share from the company. “Based on business traveler expense reports in the first quarter of 2017, this improved the relationship between “Game of Thrones” and the audience, as well as the relationship between Uber and its user. The campaign brought the fantasy world to life and “Game of Thrones” fans were able to recreate the scene they loved. By acting like kings and queens in “Game of Thrones,” audiences increased their interaction with the drama and developed a personal connection with it. Meanwhile, this event publicized the drama, regarding the throne van, and enticed Uber users to become potential viewers. More importantly, Uber won the hearts of “Game of Thrones” supporters by making the case for the new season to premiere. This campaign was also an opportunity for Uber to make itself known with massive broadcasts and advertising while gaining potential. The choice of Uber was based on creativity. Not only is the word "Throne" part of the title of the drama, but the throne is also the thing that people can sit on, just like they can sit in an Uber taxi. With this trait, it was less meaningful to choose items other than the throne. Additionally, the caption of this activity, “HBONOW”, also added creativity to the campaign. Uber didn't just write "Throne" or "Game of Thrones" as an annotation. The spirit of Uber in writing “HBONOW” is that users can thus associate this innovative Uber campaign and the series “Game of Thrones” with HBO, the real partner behind the scene. So people could shift their attention back to HBO and not just focus on “Game of Thrones ».