First, the product strategy. It is absolutely important to plan strategically, as with a long-term product strategy. A possible definition of strategic planning is "the company's plan for its long-term survival and growth that makes the most sense given its circumstances, objectives, resources, and opportunities." (Brooks, JR 2004) In order to increase the acceptance of our products, product differentiation. Barney, JB (2006) stated that “product differentiation is a business strategy by which companies attempt to gain competitive advantage by increasing the perceived value of their products or services”. Product differentiation is crucial to increasing a company's revenue and generating competitive advantages. R&W Printer produces and delivers products that emotionally engage customers around the world. We create innovative and environmentally friendly products. We modify the features of our products to differentiate our products from the products of other companies. Our design and features are environmentally friendly products, energy and resource efficient construction, high precision technology, wireless email, document and photo printing using a smart phone to connect it to the R&W printer. Now consumers can experience the power of print mobility today! The consumer can enjoy the ease of printing their documents anytime and anywhere. This makes R&W Printer outstanding and important compared to various companies with their latest product. R&W Printer has done a lot of research and investigation to truly find the right buyer for our products. We know exactly who wanted to buy our products. It works extremely well and perfect, the designs are also beautiful. R&W printer prices are economical, frugal and affordable for everyone who needs it....... middle of paper...... the printers are fully functional with important features optimized such as double-sided printing, network Ethernet and LCD screen. We also plan to extend our one-year warranty to a maximum of three years for our products. On the other hand, the new models of our printer will offer completely new energy standards to meet the needs of the consumer. In this case, these built-in printers with sleep and standard modes are able to save energy by reducing power consumption. In conclusion, our R&W printer company hopes to achieve better performance in the global marketing field by further expanding our available product line in the future. Moreover, we hope to make profits from our business in the long term and put it to good use by launching new innovative printing products to meet the demanding needs of consumers..