Social media has been in practice for over a decade now, but integrating IoT with social media has created a whole new dimension for media social, further broadening their scope. . The interconnectivity of digital devices provides endless opportunities for brands to accurately listen and respond to the needs of their customers – with the right message, on the right device, at the right time. According to a Marketo report, 51% of the world's top marketers expect IoT to revolutionize the marketing landscape by 2020. IoT allows social media marketers to access data previously unobtainable insight into how consumers interact with their devices and products and gain greater insight into their purchasing journey. It also facilitates real-time interactions, point-of-sale notifications and enables more targeted and fully contextual advertising. Say no to plagiarism. Get a Tailored Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayThanks to the power of IoT, marketers can not only provide solutions to particular demographic and psychographic targets, but can also predict a solution for the individual user. of a product. For example, when a car's brakes wear out, the nearest repairer can launch a targeted consumer campaign and direct the car to their shop. Another example is when a coffee maker breaks and the consumer tweets angrily about the experience. Since IoT is enabled, an instant response to the consumer's tweet can be sent by the company explaining the problem and the company can also enable automated coffee replacement. manufacturer to respond to consumer dissatisfaction. A soft drink vending machine, which is low on inventory, can contact an off-site inventory supplier, via the Internet, to order more soft drinks. Another example is where a consumer walks near a retail store, the store can send a personalized campaign based not only on the consumer's distance from the store, weather conditions, their past shopping behavior in the store, but also on purchases made in the store. competing stores,” other purchases the consumer made that day, upcoming events on that person’s Google Calendar, and the consumer’s fitness report from wearables. Another area where IoT and social media are converging is social access management. Such technologies allow consumers to interact with IoT-enabled physical devices using their social identity. Recently, a company introduced an IoT-powered vending machine, accessible via tweets. Consumers used their Twitter account to obtain a product from this vending machine. The era of interrupted advertising may finally end if marketers rely entirely on IoT-related data. In this new world, advertising can be beneficial and completely relevant for both the consumer and the brand. Customers will no longer receive ads that are not 100% relevant to their interests, behaviors and past purchases. For example, when a bulb's life expires, the bulb manufacturer might not only require a replacement, but might also send a discount coupon to the owner's smartphone for a new bulb. This advertisement..