COMMUNICATION ANXIETY is very common in the world of PUBLIC SPEAKING, mainly due to fear. Perhaps the speaker is unsure of how the audience will accept or feel about their message, so the result of that fear ends up being sweaty palms, garbled thoughts, and stuttering on the part of the speaker. the speaker, and as for the audience, in skeptical thoughts. The good news is that by implementing distinct steps in fundamentals, delivery, and research, formerly fearful speakers can generate massive confidence and significantly reduce, or even eliminate, speaking anxiety. The fundamental principles of PUBLIC SPEECH can also be considered as the foundation of PUBLIC SPEECH. In a nutshell, the fundamentals include having something to say, being organized, and knowing the audience. Redundancy in PUBLIC SPEECH is powerful; this will help the speaker achieve their ultimate goal of effectively communicating a lasting message to the audience. Ultimately, the speaker has more responsibility than the audience because not only does he demand the audience's time and attention, but he also takes an active role. It is therefore important that he trains and prepares as much as possible. Many companies sell various products on the Internet, but two of them stand out considerably: Zappos and Amazon. An important factor contributes to this: delivery. By taking into account all customer needs and wants, Zappos and Amazon generate huge profits every year. According to an article in The Indian Express, “Customers are willing to pay 22% more for a good service experience.” Also note that most phone and cable companies know that experience and/or delivery gets more attention than real...... middle of paper ...... key element that fights the bad guy of speaking anxiety, confidence. By focusing on these three components and mastering the details within them, a speaker will be so prepared and so confident that COMMUNICATION ANXIETY will no longer be a hindering factor. Miller, George A. "Classics in the History of Psychology - Miller (1956)." Classics of the history of psychology - Miller (1956). Psychological Review, nd Web. April 23, 2014. .2. "'Customers are willing to pay 22% more for good service'" - Indian Express. The Indian Express, nd Web. April 24, 2014. .3. “Public speaking: the basics”. Public speaking: the basics. Np, and Web. April 25. 2014. .