At the beginning of the film, set in the 1900s, Ray Kroc, a milkshake mixer salesman, tries to pitch his milkshake mixers to restaurants and drive-ins, but no one is not interested. Until McDonald's owner Richard "Dick" McDonald found him and wanted to buy his mixers. When Ray Kroc arrives at McDonald's, he meets Maurice McDonald, he invites Ray to visit their McDonald's kitchen and explains to him how the system works. Afterwards, Ray takes them to dinner and the two brothers tell him the story of McDonald's. The next day, Ray is inspired, he looks for an opportunity and returns to McDonald's and wants to franchise McDonald's. The brothers tried to franchise their idea before, but it failed because the quality control couldn't be managed and now they are reluctant to try again, so they turn down Ray's offer. However, Ray insists that his idea will work and that his McDonald's golden arches idea allows him to successfully franchise McDonald's. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayRay opens his first McDonald's restaurant in Des Plaines, Illinois, where he entices the wealthy to invest in McDonald's. However new problems arise, these investors do not care about the McDonald's name, the management is not very good and the quality is deteriorating. Then Ray finds a couple "hired" to operate and manage McDonald's, this leads to some success and he allows more couples to invest. Ray Kroc's contract with the McDonald's brothers causes him to break even and not get enough profit. He tries to increase his franchise's profits but the McDonald's brothers refuse. As McDonald's continues to grow, Ray becomes a successful businessman and leads to his divorce from Ethel. He continues to insist on using milkshake powder to save on electricity costs, but the brothers still refuse to do so. Ray wants to be released from his contract, so he buys out the brothers and renames his franchise to The McDonald's Corporation. Finally, he is the full owner of McDonald's. The central point of this film is to raise awareness about entrepreneurship and franchising and that perseverance is the key to success. Management and leadership are two different things. A manager focuses on the long-term goal of a company and is responsible for controlling people as well as the company. Management abilities include: decision making and problem solving, planning, organizing, leading, controlling, coordinating, communicating, delegating and disciplining, motivating, using resources and time management. They ensure that every plan is used and design the company's vision, mission and goals. A leader focuses on how to achieve the company's goals, inspiring, pushing, and empowering team members to do their best and lead toward the goals. The leader always sets an example. This leadership ability includes: teamwork, relationship building, coaching and mentoring, and running a successful business. At the beginning of the film, the two brothers are both managers because they control every element of the McDonald's store. They are also leaders because they believe in their company. They want to create a new "burger" system in the fast food industry. They are the managers and they plan, strategize and make decisions to achieve their goals, with this in mind they simplify the menu and focus on selling themajority of their sales, which are hamburgers, fries and soft drinks. They coordinate and organize their workers to utilize the value chain and plan a “perfect kitchen” on the tennis court. This involves solving the problems of sales level and order waiting time. As leaders, both brothers truly strive to “walk the talk,” mentoring and pushing workers toward their goals. When Ray visits their kitchen, Richard McDonald is checking the operating system of their kitchen and notices the insufficiency of the fries which are 5% crispy. As a manager, Ray's goal for McDonald's is for it to become the new American church, which refers to the golden arches, i.e. church crosses and the American flag on courthouses . He gets the contract with McDonald's and starts his business. He has excellent communication skills, for example he speaks to many different people to execute his building plan and find financing. Ray sees that the electricity bill is too big an expense due to mixing the milkshakes, so he replaces the milkshakes with powdered milkshakes to save more money. He sees the opportunity to expand his business and put young couples in charge of a restaurant to control the quality of the food and move closer to McDonald's goals. As a leader, Ray inspires and motivates other young couples and wealthy individuals to manage and invest in more restaurants. He builds relationships with them and also acts as a mentor to them to maintain the quality of his restaurants and caution them. This makes him a very good and incredible business leader. An entrepreneur is a person who starts a business with capital, labor and raw materials. They belong to the highest level of management and popular entrepreneurial qualities include identifying an opportunity, understanding the target market, identifying positives and using them to the company's advantage, creativity, implementation of a plan, motivation, the ability to evaluate achievements, communication, personally. motivated and making decisions. Ray is very good at identifying opportunities. At the beginning of the movie, Ray is needing and looking for the opportunity, he sells everything that has potential, like the milkshake mixers, the collapsible corner and the paper cup, but all of these fail. He then discovered a huge opportunity in the McDonald's franchise. If he fails, he will lose everything he owns, such as his money, his house and everything he has worked for. After franchising McDonald's, he can't go back because this opportunity is his last chance for success, and he succeeded. Ray is always looking for opportunities around him, he wants to franchise McDonald's because he sees the differences and potential between McDonald's and other fast food restaurants. Richard and Maurice are extremely understanding of their target market and also in creating a new environment in the fast food industry. . The two brothers discover that the Drive-in model is full of problems, these models always tend to attract undesirable customers like teenagers, hooligans and young delinquents in jeans, so they reorganize their target market to create a family environment . environment at McDonald's. These creative changes at McDonald's have made it a unique and new restaurant. Ray implements and achieves his plan of the golden arches, the motivation to surpass himself is his perseverance and determination, "A man is what he thinks about all the time.day." He motivates himself to have a good and positive attitude. Even when his milkshake mixer didn't sell, he persevered and kept his positive attitude until he reached his goal. The entrepreneur must have good decision making skills Ray decides to franchise McDonald's and both brothers agree after Ray's persistence The decision for both of them is risky, but it is the best decision because Ray becomes a man d. The business prospers and this makes the two brothers' McDonald's restaurant extremely successful and this leads to the realization of two dreams. As a businessman, Ray is prosperous, but as a man, he is not prosperous. said: “Business is war. He’s dog eat dog, rat eat rat He makes two heartless decisions, one is to divorce his wife and the second is to. take full ownership of McDonald's by firing the two brothers, but this move leads to his ultimate success. According to Wikipedia, marketing is the study and management of exchange relationships. Marketing is used to create, retain and satisfy customers. With the customer at the center of its activities, it can be concluded that marketing is one of the main components of business management, the other being innovation. Marketing is a process of making your business look better than your competitors. So, advertise everything the company has to offer, attract the target market using a unique selling proposition and using your unique. Every business needs a marketing scar which includes carrying out an environmental scan, defining the target market, determining the market budget, implementing the marketing mix to achieve the marketing strategy objectives and finally evaluating the effectiveness of the process and taking corrective action if necessary. .McDonald's is the most successful restaurant in the 1900s in the United States. They put their logo on all their products, this way they market their business. McDonald's markets itself by claiming to be the fastest fast food chain and people can eat anywhere with their "to go" meals. By reducing the menu and focusing on three main items, namely burgers, fries and soft drinks, they are once again marketing their brand as different and thus creating more customers. The brothers stage a brand re-opening with sparklers and spotlights to attract customers' attention. Brand is the name of the product, the brand and the image of the company. It's also the impression employees make when interacting with customers as well as the company's reputation. The brand tells people what is special about the company, in this case McDonald's, and what sets it apart from any other restaurant. A company's values ​​and beliefs are also considered branding, in this case McDonald's wants to be #1. fast food restaurant in the United States. The branding that makes McDonald's recognizable is the golden arches designed by Dick. Ray also explains that the name McDonald's is a wholesome and authentic name that is a brand in its own right. He goes on to say that if the name were to be anything else, the restaurant wouldn't do as well. This means that the name of a company is very important and can be the success or failure of that company. Franchising refers to a relationship between the franchisor and franchisee, and a system of selling the company's brand to another person. business, to help a business grow. The franchise and the franchisee must sign a contract, then the franchisor authorizes or issues.