Promoting your business through blogs, podcasts, videos, newsletters, SEO, eBooks, and social media is called Inbound Marketing. The ultimate goal of inbound marketing is to bring customers closer to the brand. Inbound marketing attracts a lot of attention from customers and makes it easy for them to find your business. It helps you attract new customers through the interesting content that you publish on your social networks, blogs, newsletters or more. Marketing analytics is another very essential concept for your business or business. It includes all the technologies and processes that would allow you to evaluate the performance of your marketing campaigns and initiatives. Moz (Moz.com) is one of the most popular companies selling inbound marketing and marketing analytics. This company is based in Seattle, Washington. United States and was founded by Rand Fishkin and Gillian Muessig in 2004. Founded as SEOmoz and as a company that would deal with search engine optimization in 2013, the company expanded its business to analytics, social branding and link building. It also acquired GetListed, a Portland-based company that helps local businesses achieve high search engine rankings. Moz.com provides insight into social media, search engines, and link building efforts. A premium Moz account would help you know the organic search engine ranking and take necessary steps to increase it. These tools will help you know what changes you need to make to your website and content by focusing on keywords, web page optimization, and link building. Moz Analytics: Moz Analytics is a marketing analytics software that brings together all incoming marketing data in one place with stunning custom reports and insights that help you...... middle of paper ..... . electronic boards every Friday. The Moz Community includes webinars, O&A sessions, and events hosted by the Moz team to address common issues people encounter. face while performing SEO and optimizing their websites. Pricing The Moz Pro subscription costs around $99 per month and also offers basic free tools and premium tools. This package includes all the tools listed above. The website also offers a 30-day free trial which does not include the premium tools listed above. Moz Local is available in a different package that costs $49 per year for a single location. Now, if you want to have exceptional conversion rates and higher rankings on Google and other search engines, I recommend you to try Moz.com as is. one of the most impressive online tools, which is priced appropriately and you will surely get the desired results within a short time.