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Essay / Importance of effective supply chain management healthcare related to obesity, cancer and diabetes issuesHigh investment opportunity in aging population with need for surgery and medications for prevention. Misleading cultural beliefs in some areas about medication use leading to poor reception of Johnson and Johnson products. Health needs cannot be neglected, making it a necessity and hence no adverse effect on the business. productsHealth awareness programs and efforts of WHO and other international organizations on the use of medicinesProblems of drug abuse and trafficking that make transportation and shipping time-consumingEducation on the use of medicines and importance of processing (Johnson & Johnson, 2009)Political/LegalSay no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayPolitical environment and wars can cause serious damage to the business in terms of profits generated.High discussion in the health care provision in some countries like the Czech RepublicEnvironmental prevention regulations by local governments. New laws are being developed to govern and protect the environment. High taxation leads to an increase in the price of products, thereby reducing the purchasing power of customers. Effects of the Affordable Care Act (ACA) Public property liability laws FDA regulations affect the operation of most pharmaceutical products Different work arrangements in number of days worked in different countries limiting the number of days worked High wage rates in some countries leading to high expenses to pay for services Global packaging and safety requirements for drugs and other industry products make packaging expensive (Johnson & Johnson , 2011) Technological Increased spending on research over the years, with $77 billion invested in research in 2011 alone, an amount that has increased over the years. The study contributes to the creation of new drugs and the resolution of emerging problems. Innovation has helped create new products and provide better services. The company has increased its investments in an innovative and highly qualified research team in the medical field. The high technology used makes it possible to create reliable, high-quality products and offer exceptional services. Johnson and Johnson is a leading manufacturer of a wide range of medications. New products generated in five years generated more than a quarter of sales in 2012. The company introduces new products thanks to new discoveries made in research centers (Johnson & Johnson, 2011). )EconomicFluctuating international exchange rates, especially in developing countries, reduce profitsUse of financial instruments to hedge the risk that exchange rates change LIBOR to affect net income.High interest rates affect production and the ability to obtain more funds for further research and investmentsChanges in stock market valuations reducing profitability and investors' valuation of the company. High inflation rates in some countries making supply and othersexpensive subsidiary services. High unemployment rates which reduce customers' disposable income and spending capacity (Johnson and Johnson, 2011). Changes in the economic growth rate affect company profitability, especially during recessions. (Johnson and Johnson, 2011).GlobalIncrease in the global market in regions such as China and India, which cover more market than the United States. Most of the growth comes from regions outside the United States, accounting for more than 55% of sales. regions of the world to provide better health services and products. Online shopping makes it easy to purchase products, leading to a large increase in sales. (Johnson and Johnson, 2011).Balanced ScorecardStrategic map Measurement Targets InitiativesFinancialIncrease salesrevenueReduce expensesIncrease sales by 20%Reduce costs to increase profitabilityIncrease the number of points of sale and advertising.Reduce marketing costs and production costClientPart market growth and expansionCustomer retention and satisfaction40% increase in market shareReduce the chances of customers moving to competitors and achieve 90% customer retentionIncrease marketing in most countries outside AmericaOffer products and high quality services at affordable pricesInternalPurchase of new materialsIncrease employee satisfactionPurchase of latest materials in the market.Ensure employee loyalty and conducive working environmentIncrease the allocation of new materials purchased in the budget allocation.Increase salaries of employees and motivation programsLearning and growthIncreasing the amount of spending on research and innovationImproving product quality and service deliveryIncreasing product quality and new product formationBeing the best company in service delivery in the industry .new international storesIncrease research allocation by 15% each year and employ more workers in research centers. Use of high-tech machines to test product quality and train employees in customer relations. Johnson and Johnson's sales revenue has potential to increase. Increased investment in innovation and research will help ensure that more products are produced at a lower price. The number of points of sale worldwide can be increased to ensure that it faces competitors like Novartis. Media advertising, especially in developing countries, for new brands and products also needs to be intensified to increase sales. The pharmaceutical industry has room for expansion and always promises more investments (Miletsky & Callander, 2009). The company also needs to reduce costs to ensure increased profitability. Increased production costs due to scarcity of raw materials have led to increased manufacturing costs. Acquiring cheaper but quality materials is essential to reduce costs. Partnerships and acquisitions help reduce production costs (Miletsky & Callander, 2009). Marketing costs should be reduced by placing more emphasis on new markets in order to increase sales. Intensified marketing in new areas is necessary to help generate more revenue and increase ROI. Most African countries have promising economies and growth in the pharmaceutical sector. The marketing methods used include print and mainly media. The industry has, 2009)..
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