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  • Essay / Luxury Consumer Essay - 516

    Consumption of Luxury Products“In recent years, the luxury market has experienced steady growth. Despite the September 11 attacks and other disruptive events in global commerce, the luxury market grew from $20 billion in 1985 to $68 billion in 2000” (The Economist, 2002). Nowadays, more and more people are familiar with famous brand products and interested in luxury products. The concept of luxury has long since disappeared; Edward Twitchell Hall Jr, a famous American anthropologist said: “Luxuries are things that you have that I think you should not have. » In other words, not everyone can afford luxury products including expensive accessories from famous brands such as watches, shoes, bags, clothes, cars and furniture. There are three factors that push people to buy luxury goods: increasing wealth; social status and brand effect. Following rapid economic development, the number of millionaires in the world has increased rapidly. In 2004, there were 8.3 million millionaires in the world. Market research journalists predicted that in 2006 there would be more than 27 million consumers...