This memo includes the analysis of the factors that allowed Under Armor Company to navigate the competitive environment and increase sales in a short period of time. period of time. This memo will note various things that the Adidas company considered a problem, but the Under Armor company saw them as an opportunity and therefore invested in them adequately. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay My opinion regarding the two companies in question is that one company used the other's weakness as an opportunity. Adidas and Under Armor are two US-developed companies with billions in sales. However, due to the importance of Adidas and the number of years in business, it is one of the best companies in the production of clothing for men and women. The speed at which Under Armor's sales are outpacing Adidas's ties our thinking to the marketing strategies Adidas has applied to raise awareness of its products among customers. The main problem that prevented the Adidas company from recording high sales of women's clothing is the mode it used to introduce women's clothing into the market. A fact related to the problem is the “I will do what I want” campaign which showed a The reality is that the Adidas company did not take its marketing strategy well and was therefore doomed to failure in this campaign. The main objective of this campaign was to increase sales of women's clothing which was not widely available in the company. However, the way they ran this campaign in 2013 led to its failure. Despite having over 400,000 views on YouTube, they still haven't had a chance to increase their sales. This means that as a business, the number of views a product receives will not automatically translate into sales growth for the business. So, this implies that social media can act as a mirror by knowing the number of people who have seen your product, but this might not automatically attract them to purchase the same product from the market. Thus, the technique applied to the marketing of a product often has a lucrative result both in terms of the number of views on social networks and the sales recorded by the company. The result of investing in good marketing is seen by Under Armor Company because they actually succeeded in doing it. the “I will do what I want” campaign that Adidas failed. The main reason that led to the failure of this campaign in the Adidas company was poor marketing strategies. Let me identify some of the things that made Under Armor successful in its campaigns; the presentation of Plank and her team at the American Ballet Theater with a musician at the center of the performance in the product's advertisement was one of the strategies that captured many women. Essentially, the company rolled out the musicians' fame by introducing their products to a wider female demographic. Musicians are sometimes the best way to market products because their followers often want to copy what they wear, leading to high sales of advertised products. Thus, it is true to note that Under Armor has applied modern marketing strategies in advertising its products. This implies that marketing products tends to require proper analysis of opportunities as well as elements that will hamper the already planned strategy. The cost of hiring venues and performing artists may be high, but it.