His theory emphasizes that cinematography provides visual pleasure to men, through the way it captures and depicts the woman in the frame. But women also see themselves through the distorted representations they witness; This is called “false consciousness.” For example, in Iggy Azalea's 2014 "Black Widow" music video starring Rita Ora, both female characters are sexualized because the low-key, high-contrast lighting highlights the curves of a female figure, meaning that clear cinematic techniques are used only for men. demographic. Radical feminists would argue that the sexualized nature of the video is used to support a patriarchal society, as it unconsciously depicts men in a superior role, which once again highlights the limited roles of women. However, postmodernists believe that the representation of women in the media is increasingly less sexualized, although postmodernist feminists argue that while changes have occurred, they have not had a dramatic influence that would then allow for equality . On the other hand, popular feminists believe that the media has promoted a sense of "girl power" through women's magazines. McRobbie says magazines like "Shout" and "Mizz" allow young girls to feel a sense of unity with their peers, which then creates a new wave of